When you consider social media, you would possibly image viral TikTok dances or humorous memes on X. In the enterprise realm, you would possibly envision shopper manufacturers seizing trends-or creating them. However, for B2B entrepreneurs, social media may not instantly stand out as a significant a part of the advertising toolkit. Yet, overlooking it may imply lacking vital alternatives.
In at this time’s advertising panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to broaden model consciousness or appeal to new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” device for constructing model popularity.
Crafting a social media technique, nevertheless, isn’t any easy activity—it requires curating content material, scheduling posts, and analyzing channels. Experts counsel posting wherever from as soon as every week to a number of occasions day by day, relying on the platform.² So, how will you successfully handle this quantity?
Stream social content material with Cisco Marketing Velocity
Enter Cisco Marketing Velocity (MV), an award-winning co-marketing platform accessible solely to our Cisco companions. MV presents a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically printed to your accounts.
MV acts as your social strategist, managing submit quantity by means of auto-publishing or supplying you with the choice to approve and customise posts. You can tailor your focus by deciding on particular matters, areas, and even languages. For extra insights on this function, take a look at our coaching assets.
Social media as demand era in Cisco Marketing Velocity
Beyond constructing model popularity, social media performs a important position in demand era— in truth, 54% of B2B entrepreneurs generate leads by means of social media platforms.³ It’s a vital device throughout the higher funnel phases, the place informative content material can enhance purchaser consciousness and curiosity.
Visual storytelling has grow to be particularly essential, with short-form movies and pictures delivering the highest ROI for practically half of entrepreneurs.⁴ Cisco Marketing Velocity will help companions take full benefit of those developments.
For instance, our AI-Ready Data Center accomplice marketing campaign is designed to draw new prospects by means of Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Partners can leverage these property to spice up visibility and join with their target market extra successfully.
Track social metrics in Cisco Marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Marketing Velocity, companions acquire entry to social dashboards to trace and optimize their social media efforts. These dashboards permit you to analyze efficiency information, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media is usually a vital funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Fortunately, Cisco companions acquire entry to Marketing Velocity’s complete social media administration instruments—at no extra value.
From automating content material to monitoring metrics, Cisco Marketing Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Explore Marketing Velocity’s social media capabilities at this time to remodel your advertising method.
For extra coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Buyer Beat, Special Edition
[2] Hootsuite, https://blog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Marketing Report
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