Case 2:24-cv-04055 Document 1 Filed 03/21/24 Page 4 of 88 PageID: 4
throughout many applied sciences, merchandise, and providers, together with tremendous apps, textual content messaging, smartwatches, and digital wallets, amongst many others.
Apple’s conduct additionally stifles new paradigms that threaten Apple’s smartphone dominance, together with the cloud, which may make it simpler for customers to get pleasure from high-end performance on a decrease priced smartphone- -or make customers device-agnostic altogether. As one Apple supervisor just lately noticed, “Imagine shopping for a [expletive] Android for 25 bux at a storage sale and it really works high-quality…. And you may have a strong cloud computing machine. Imagine what number of circumstances like that there are.” Simply put, Apple feared the disintermediation of its iPhone platform and undertook a course of conduct that locked in customers and builders whereas defending its income.
Critically, Apple’s anticompetitive conduct not solely limits competitors within the smartphone market, but in addition reverberates by the industries which are affected by these restrictions, together with monetary providers, health, gaming, social media, information media, leisure, and extra. Unless Apple’s anticompetitive and exclusionary conduct is stopped, it can possible prolong and entrench its iPhone monopoly to different markets and elements of the economic system. For instance, Apple is quickly increasing its affect and rising its energy within the automotive, content material creation and leisure, and monetary providers industries-and usually by doing so in exclusionary ways in which additional reinforce and deepen the aggressive moat across the iPhone.
This case is about liberating smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competitors to decrease smartphone costs for shoppers, lowering charges for builders, and preserving innovation for the long run. The United States and the States of New Jersey, Arizona, California, Connecticut, Maine, Michigan, Minnesota, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Tennessee, Vermont, Wisconsin, and the District of Columbia, appearing by and thru their respective
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