Half of EMEA cloud prices going to charges, however most plan to extend capability


European organisations are nonetheless beleaguered by storage payments as 50% of all cloud storage prices in EMEA go to information entry and utilization charges somewhat than capability, in keeping with the 2024 Global Cloud Storage Index from Wasabi Technologies.

Still, EMEA corporations see the worth of cloud storage companies and plan to extend their spend in 2024 so as to drive IT initiatives like utility or infrastructure migration and growth, and to enhance enterprise and operational initiatives reminiscent of digital transformation or modernisation.

Commissioned by and performed by Vanson Bourne, the Wasabi Global Cloud Storage Index uncovers the altering attitudes towards public cloud storage adoption, the components that affect storage shopping for choices, and the market’s prime priorities. Wasabi surveyed 1,200 world IT determination makers, all of whom are concerned of their respective organisations’ storage technique.

Andrew Smith, senior supervisor of technique and market intelligence at Wasabi Technologies, and a former IDC analyst, stated: “Organisations worldwide are increasing their use and budgets for public cloud storage solutions, and Europe is no exception.

“Like the rest of the world, European cloud storage users continue to struggle with storage fees, but despite this, the region continues to show a healthy preference towards “cloud-first” determination making in relation to IT companies adoption.”

EMEA companies are spending extra on cloud storage charges than their world counterparts. On common in EMEA, organisations spend 50% of their cloud storage budgets on charges, not storage capability, in comparison with the worldwide common of 47%. The UK nonetheless has a barely decrease proportion of payments allotted to charges than the remainder of EMEA, at 48%, whereas Germany has the best at 51.5%.

In 2023, nearly all of EMEA respondents exceeded their cloud storage budgets. France indicated the best stage of extra, at 57%, adopted by the UK (55%) and Germany (51%.)

Europe’s “cloud-first” and “multicloud” mentality

Europe is barely forward of the worldwide curve in relation to pursuing a “cloud-first” technique for IT companies adoption (versus any different requiring owned or on premises IT infrastructure) at 44%, in comparison with the worldwide common of 42%. This distinction was largely pushed by Germany (51% “cloud-first”) and France (47% “cloud-first”).

When selecting a cloud storage supplier, EMEA respondents prioritise integrations with present third-party apps like Salesforce and Veeam (43%), safety and compliance options, (40%) and sustainability (39%). Additionally, EMEA continues to discover adoption of a number of cloud storage suppliers. When requested to determine the vital drivers of multicloud adoption, 48% of EMEA respondents say it’s to keep away from vendor lock-in – making it the top-ranked motive.

AI/ML tech and repair adoption will drive innovation, however create new cloud storage challenges

When it involves synthetic intelligence (AI) and machine studying (ML) applied sciences, 99% of EMEA respondents say they’ve adopted or are planning to undertake AI/ML in 2024, pushed largely by the necessity to speed up product/service innovation and to create operational efficiencies. Overall, generative AI is the highest use case for EMEA. However, there are differing AI/ML tech priorities on the nation stage:

  • Germany ranked GenAI as a distant 4th of its prime AI use circumstances. Ahead of GenAI are AI and ML options for product design (49%), options for safety and compliance (47%), and options for laptop imaginative and prescient (38%).
  • The United Kingdom ranked AI/ML options for doc processing or creation considerably increased than the norm. It is their #2 use case (48%) behind GenAI (52%)
  • France prioritises predictive analytics as their #2 AI use circumstances (39%) behind GenAI (47%).

Regardless of the AI/ML workloads organisations are implementing or planning to implement, 96% of EMEA respondents imagine they may face new cloud storage considerations related to AI/ML. The prime EMEA considerations embrace:

  • Requirements to retailer information throughout a wider vary of areas (e.g., core information centres and edge/distant areas – 46%)
  • Addressing new information backup, safety and restoration necessities (43%)
  • New or rising storage migration/motion necessities (together with hybrid or multicloud storage – 42%)

Jon Howes, Wasabi Technologies VP & GM of EMEA, commented: “Wasabi’s annual research once again shows that progress towards off-premises cloud storage solutions is a direction nearly all enterprises are taking – and one that’s only made more necessary by the adoption of AI/ML applications. However, the ever-growing frustration with unnecessary fees and vendor lock-in, as highlighted by the investigation by the UK’s market watchdog, provides a navigational challenge for cloud-first organisations in EMEA.”

To learn the 2024 Wasabi Global Cloud Storage Index in its entirety, please go to right here. APAC findings from the 2024 Cloud Storage Index are additionally out there.


Wasabi commissioned unbiased market analysis company Vanson Bourne to conduct analysis into cloud storage. The research surveyed 1,200 IT determination makers who had a minimum of some involvement in or duty for public cloud storage purchases of their organisation. The analysis occurred in November and December 2023 from organisations with greater than 100 workers throughout all private and non-private sectors.

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Tags: apps, capability, charges, Infrastructure, analysis


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