Infinity Group acquires RedkiteCRM to drive social housing digitisation

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Infinity Group acquires RedkiteCRM to drive social housing digitisation


Infinity Group, a Microsoft-focused cloud providers, safety and enterprise functions associate within the UK, has acquired RedkiteCRM, one of many few Microsoft-focused Housing Management System suppliers serving the social housing sector.

RedkiteCRM gives deep business experience and devoted IP catering to the distinctive challenges confronted by housing associations managing tenant communications and operations. In a match with Infinity Group, all their tailor-made options are constructed on Microsoft Dynamics 365 Customer Experience, CRM, Business Central and Power Platform. 

The acquisition sees Infinity Group develop to 150 full-time staff whereas increasing its buyer base and capabilities to ship hyper-focused options to the social housing sector. These embrace digitising communications and automating processes throughout damp and mildew, lease arrears, lease accounting, compliance, allocations, repairs, hearth security, buyer providers and asset administration. It additionally gives a single supply of reporting for all interactions.

Rob Young, CEO, Infinity Group, mentioned: “The RedkiteCRM team has built a phenomenal proposition and expertise that will enable us to offer something really impactful. The social housing sector is calling out for transformative technology change, as associations contend with mounting resident challenges and issues arising from inflation and the cost-of-living crisis.

“We look forward to working with the team to build more solutions to remove time-consuming manual processes while providing greater support to tenants.”

Andy McCormick, director of housing, RedkiteCRM, mentioned: “Joining Infinity Group is a strategic move that will combine our expertise and tailored approach with their scale, delivering on our shared vision for the social housing sector. Associations need to be liberated from legacy systems to unlock greater efficiencies and better ways of engaging with residents”.

Infinity Group intends to construct on RedkiteCRM’s providing, incorporating applied sciences reminiscent of Microsoft Copilot and IoT to deliver the facility of AI to prospects within the housing sector.

Eleri Gibbon, channel companions director, Microsoft UK, mentioned: “It’s been exciting to see Infinity Group’s growth over the past few years and I am really excited by the acquisition of RedkiteCRM—this will not only bolster their deep industry expertise within the housing sector, but their dedicated IP that builds on Dynamics 365 and Power Platform is able to deliver impactful change in a sector that is crying out for transformation.”

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Tags: digitisation, housing, Infinity Group, RedkiteCRM

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