Netflix launches new ‘Profile Switch’ function to assist finish account sharing • TechCrunch


Netflix introduced right now that it has launched “Profile Switch,” a function that lets a member on an present account change to a brand-new account with out rebuilding their profile. This prevents their private information from being erased like custom-made suggestions, viewing historical past, listing of favourite exhibits/motion pictures, and different settings that could possibly be annoying to lose and begin over from scratch.

Because the streamer cracks down on account sharing, Netflix doubtless launched the brand new profile switch function to encourage freeloaders to lastly pay for their very own accounts.

The function is rolling out right now, and subscribers worldwide shall be notified by way of e-mail. As soon as accessible, customers can go to their profile icon on the Netflix homepage and discover the “Switch Profile” choice.

The “Profile Switch” choice will also be turned off in account settings.

“Individuals transfer. Households develop. Relationships finish. However all through these life modifications, your Netflix expertise ought to keep the identical,” Timi Kosztin, Product Supervisor, Product Innovation, Netflix, wrote in right now’s weblog. “It doesn’t matter what’s happening, let your Netflix profile be a continuing in a life filled with modifications so you may sit again, chill out and proceed watching proper from the place you left off.”

The streamer introduced it could check password-sharing options after experiencing a big drop in subscribers. In Netflix’s Q1 2022 earnings report, the streamer reported that about 100 million households have password freeloaders.

In March, Netflix launched an “additional members” function in Chile, Costa Rica and Peru, making subscribers pay an additional charge for added folks mooching off their accounts. In July, Netflix started testing an “add a house” function in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.

Right this moment’s announcement comes because the streaming large suffers from a lack of almost a million subscribers and appears for methods to earn extra income. Final week, Netflix launched its cheaper ad-supported tier.


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