Since the announcement of the Cisco 360 Partner Program final November, one thing highly effective has taken form—not behind closed doorways, however out within the open.
We invited our companions into the method early, not simply to provide suggestions, however to assist construct it with us. And you probably did. You challenged us. You formed it. You made it higher.
It hasn’t all the time been neat—and that was intentional. Designing in actual time, collectively, meant embracing the messy moments. But it additionally meant creating one thing way more significant.
With seven months of centered co-design behind us, thanks. The program we’ve constructed is stronger due to your enter—and your partnership will proceed to information us ahead.
Your enter formed each main a part of the Cisco 360 Partner Program—from the Partner Value Index modifications to instruments just like the Cisco Partner Incentive Estimator. You helped us align Black Belt and Cisco U. into unified studying journeys. You pushed for branding that displays actual technical experience—so we modernized our designations. You requested for an easier expertise—so we introduced every part into one place inside the Partner Experience Platform. Your enter additionally drove updates like Hub & Spoke parameters, recognizing CCNA certifications, and scaling Black Belt expectations based mostly on the scale of your observe.
And simply final Friday, June 27, we launched up to date Value Index positions throughout all six portfolios—Networking, Security, Cloud + AI Infrastructure, Collaboration, Services, and Splunk. These updates replicate the total weight of your suggestions over the previous seven months. From aligning class weights and adjusting metrics, to refining how accomplice capabilities are assessed, these modifications signify actual progress in making a framework that’s honest, scalable, and aligned to at present’s accomplice panorama.
This stage of ecosystem collaboration is unmatched in our business. Rather than feeling like modifications have been made to you, we’re constructing the way forward for partnership with you.
And the influence is measurable: in keeping with final week’s Canalys survey, 49% of companions now price the Cisco 360 Partner Program pretty much as good to glorious—up from 42% in May. Meanwhile, the share of companions ready for extra implementation particulars dropped from 39% to 24%. That’s significant, regular progress—and rising confidence in our co-design strategy.
A Clear Focus on Partner Profitability
While co-design helped form this system’s basis, our focus continues to stay clear: serving to you obtain predictable and worthwhile progress.
Cisco stays dedicated to investing in you—shifting incentives towards areas like know-how innovation rooted in Campus Refresh, AI and safety, software program adoption, renewals, and deeper buyer engagement that helps long-term progress.
To be clear: we aren’t putting off extremely profitable incentives, as some headlines might have prompt. Instead, we’re shifting the identical constant high-value incentive funding towards the areas that matter most—people who replicate how companions are evolving, the place buyer demand is rising, and the way worth is being delivered throughout the lifecycle.
Want to study extra? The Cisco Partner Incentive Estimator is now accessible for partner-facing groups to make use of in conversations with their companions—and it will likely be accessible to you in August, nonetheless six months forward of this system launch.
Of course, your particular earnings will rely in your distinctive enterprise mannequin and the place you select to speculate. But right here’s what we will say with confidence: this system is aligned to the traits that outline at present’s most profitable companions.
The most profitable companions are customer-obsessed. They prioritize outcomes and construct long-term relationships. They lead with technical experience, investing in coaching and certification to distinguish themselves in a crowded market. They diversify their providers—providing consulting, managed providers, and lifecycle help to drive recurring income. And they go deep with strategic distributors, constructing robust, collaborative relationships that assist them scale.
These are the qualities we’ve designed the Cisco 360 Partner Program to acknowledge and reward. From expanded technical enablement and new studying pathways to elevated help for services-led fashions and buyer success practices, this system displays what’s working in at present’s market—and the place the chance is headed.
Partners who align to buyer wants, who’re agile, and who put money into innovation will probably be greatest positioned to unlock constant, long-term worth with the brand new program.
Early Qualification Starts Soon—Here’s What You Need to Know
The subsequent step is to prepare for the early Qualification Period beginning this August. This is your alternative to get a head begin on program success.
Here’s the way it works:
For every respective portfolio, the very best Partner Value Index place you obtain by August 2025 by means of January 2026 will decide your place at launch in February 2026—and lock in your Benefits and Designations.
Based on the Partner Value Index you attain on this early qualification interval, it will safe your standing by means of August 2027. We’ve added this extra eligibility extension on prime of the traditional ‘up to 12 months’ eligibility interval to make sure we help our companions by means of their transition into the brand new program construction.
The construction is constructed to encourage progress, whereas defending worth. Effectively, providing you with time to adapt to dips, whereas celebrating optimistic momentum. And as all the time, we’ll proceed to supply enablement, insights, and instruments that provide help to develop your Cisco enterprise alongside the best way.
One Ecosystem. Shared Success.
The Cisco 360 Partner Program is greater than a framework—it’s a major transformation in how we develop collectively. We’ve reimagined how we have interaction with you, how we acknowledge your worth, and the way we provide help to keep aggressive in a market outlined by delivering the outcomes our clients want: AI-ready knowledge facilities, future-proofed workplaces, and digital resilience.
And we didn’t do it alone.
Thank you for being a part of the method—and for being on the coronary heart of what comes subsequent.
For all the newest bulletins and data, please bookmark the Cisco 360 Partner Program web page
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