We’ve formally skilled an AI Super Bowl, folks.
As everybody tuned in to look at the annual championship recreation, the largest buzz wasn’t simply concerning the Eagles’ blowout win and Kendrick Lamar performing his Grammy-winning diss monitor on the halftime present. It was additionally about AI being a constant theme in a number of of the multi-million greenback advert spots.
From OpenAI’s Super Bowl debut to Google’s Gemini chatbot sharing cheese information, listed here are some key highlights from this 12 months’s Super Bowl advertisements.
OpenAI
OpenAI debuted its first-ever Super Bowl advert with the purpose of bringing ChatGPT to the plenty. This industrial marks the AI startup’s first foray into high-profile advertising and marketing and encompasses a pointillism animation fashion, the place black and white dots symbolize vital historic milestones, together with the invention of the lightbulb, the moon touchdown, and the primary electronic mail, in the end highlighting the emergence of generative AI.
In the corporate’s industrial, the message is evident: outstanding achievements usually start with a single step. Reactions to the advert, nevertheless, have been combined, with many viewers arguing that the advert was a letdown whereas others praised it. It’s not shocking to see diverse opinions, as OpenAI divides folks already.
The Game Day spot comes on the heels of the corporate’s current rebranding, which revealed a brand new emblem and typeface and seeks to redefine the corporate’s id within the aggressive tech panorama. In a new video that says the rebrand, OpenAI makes use of the identical black dot motif.
Of course, Google took this chance to indicate off its Gemini chatbot to tens of millions of soccer followers on Sunday. The industrial highlights how a father makes use of the AI instrument to juggle making ready for his dream job interview whereas additionally elevating his daughter and instructing robust life classes.
It was a candy advert, not like a 30-second advert by Google that was posted on YouTube 11 days in the past and brought about a bit extra drama.
That earlier advert, set in a cheese mart in Wisconsin, aimed to reveal how small companies use AI in Google Workspace. But in keeping with X consumer Nate Hake, the unique video apparently needed to be edited as a result of the Gemini chatbot supplied a probably inaccurate reality. In the unique model, Gemini claimed that gouda accounted for 50% to 60% of worldwide cheese consumption. Although Google’s president of cloud purposes, Jerry Dischler, responded to Hake that it wasn’t a hallucination because it was pulled from cheese.com, many speculate the determine is an overestimation. It now seems that the YouTube video has been altered to take away this stat.
While we guess that tweaking advertisements occurs usually, it’s notable that a big tech big like Google made such a public mistake. However, it’s a reminder that AI can hallucinate, and never even massive companies catch them on a regular basis.
Meta promoted its Ray-Ban Meta good glasses in an advert spot that options Chris Hemsworth, Chris Pratt, and Kris Jenner (the Chris trifecta, if you’ll) as they discover an artwork gallery. While Pratt asks the AI-powered glasses concerning the paintings, Hemsworth eats an costly banana, a reference to Justin Sun, the Tron founder and blockchain billionaire who bought a $6.2 million piece that consisted solely of a banana taped to a wall.
The Super Bowl industrial enlisted these common celebrities to reveal its AI wearables, probably in a bid to spice up its enchantment among the many normal public. CEO Mark Zuckerberg reportedly instructed workers in a leaked all-hands assembly that the corporate has bought over 1 million Ray-Ban Meta glasses in 2024.
Salesforce
In a Salesforce’s Super Bowl advert, the corporate demonstrates how “AI was meant to be.” The advert options “Interstellar” star Matthew McConaughey as he rushes by the bustling Heathrow Airport. After reserving his flight on-line, he’s caught off guard by a last-minute gate change, leading to a frantic race to catch his airplane. However, perhaps if he used Agentforce, Salesforce’s platform for constructing autonomous AI brokers, he may have had a much less demanding expertise.
GoDaddy
GoDaddy, the web-hosting platform, showcased its AI product, “Airo,” throughout its Game Day spot. The instrument is designed to help small companies in creating professional-quality logos, web site designs, and promotional content material for social media.
The industrial featured actor Walton Goggins demonstrating how he makes use of Airo to create a web site to advertise his personal line of goggles, aptly named the Goggins goggles. In the advert, Goggins says that actors are nice at pretending, and small enterprise homeowners can simply do the identical. Because who must know what they’re doing when you possibly can ask an AI to do it for you?
Cirkul
Water bottle model Cirkul took a playful jab at AI throughout its Super Bowl advert. The industrial stars actor Adam Devine, who enlists the assistance of an AI assistant to order a Cirkul water bottle. However, the AI mistakenly interprets his request and finally ends up ordering 100,000 water bottles, highlighting the unpredictable penalties of counting on the tech for on a regular basis duties.
The advert additionally pronounces that Cirkul plans to present away 100,000 free bottles to prospects viewing the sport.
Along with main tech gamers working advertisements for the 2025 Super Bowl, a number of startups invested in advertisements this 12 months, together with fintech firm Ramp, the place Philadelphia Eagles’ working again Saquon Barkley is an investor.