State-Based Marketplace Outreach Strategies for Boosting Health Plan Enrollment of the Uninsured

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State-Based Marketplace Outreach Strategies for Boosting Health Plan Enrollment of the Uninsured


By Rachel Schwab, Rachel Swindle, and Justin Giovannelli

The tenth annual open enrollment interval for the Affordable Care Act’s (ACA) marketplaces is upon us, and protection is considerably extra reasonably priced due to the American Rescue Plan Act’s (ARPA) enlargement of premium subsidies (lately prolonged by the Inflation Reduction Act). More beneficiant and widespread premium subsidies led to report market enrollment in 2022, however as a result of many individuals qualifying at no cost or low-cost plans are unaware of their eligibility or face boundaries to finishing the sign-up course of, this historic enrollment required substantial outreach.

In a brand new problem temporary for the Commonwealth Fund, CHIR specialists Rachel Schwab, Rachel Swindle, and Justin Giovannelli element progressive outreach methods employed by state-based marketplaces (SBMs) in the course of the open enrollment interval for plan yr 2022—techniques that may be utilized in the course of the forthcoming enrollment season for plan yr 2023. A survey of SBMs underscored the significance of adequately funding enrollment help and advertising and marketing campaigns, offering sufficient time to enroll in protection, and utilizing focused communications in addition to broader messaging to succeed in the uninsured. Successful enrollment methods included culturally and linguistically acceptable outreach and highlighting extra reasonably priced plan choices attributable to expanded premium subsidies. You can learn the complete problem brie



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