Since 2020, ‘The Joe Rogan Experience’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in response to the Wall Street Journal, is estimated to be value $250 million.
The outlet additionally claims that the deal includes an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Under the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Experience’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Experience’ podcast since 2009. It has over 2,200 episodes up to now, is the #1 podcast on the planet, and since 2020, it’s been a Spotify unique.
“We’re just getting started,” Spotify mentioned in a weblog put up. “JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally, and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020.”
. @joerogan – the Wrapped high podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Experience debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan mentioned, “I think podcasting is an art form, and I definitely sucked at it when I first started. I was curious, but I didn’t understand how to make a conversation flow. I didn’t know when to shut up and listen, and I didn’t know how to make someone comfortable so that you can get the most out of their perspective. I’ve learned how to assist the conversation’s flow instead of waiting for my turn to talk. I learned how to be fully locked in with what the other person is saying.”
“A lot of what helps is that I’ve done it for so many hours and learned how to do it better over trial and error, but also that I only have people on the show that I’m genuinely interested in talking to,” he added. “I never do a podcast just because a person is popular. It’s always from a place of ‘I think it would be cool to talk to that person.’”