What’s the Matter With Barbie?

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Life in Barbie Land, the utopian pink paradise that’s residence to life-size variations of each Barbie doll that has ever existed, is one lengthy occasion. Barbie (performed by Margot Robbie) wakes up in her dream home each morning, hangs on the seashore all day with the opposite Barbies and lots of admiring Kens, then hosts a ladies’ evening that’s one lengthy choreographed dance sequence. It is a lifetime of prescribed pleasure, a brand-managed universe the place nothing is ever allowed to go incorrect and Barbie’s completely arched heels are by no means allowed to the touch the ground. Which is what makes it significantly humorous when she, mid-dance, asks aloud, “Do you guys ever think about dying?” Record scratch.

So begins the motion of Greta Gerwig’s Barbie, a blockbuster journey that bakes an enormous Mattel-branded cake and tries to eat it too, poking enjoyable on the political limitations of America’s most well-known doll whereas additionally giving her a plausible hero’s journey. Combining the meta jokiness with a heap of motivational sincerity isn’t any straightforward process, however Barbie is a really charming success, an odyssey of self-improvement for a plastic idol whose cause for being is to by no means change, to all the time be the identical good ultimate. As with Gerwig’s earlier two motion pictures—the wildly profitable Lady Bird and Little Women—it’s a intelligent meditation on the nightmarish puzzle of merely attempting to exist as a lady in society, solely with extra Day-Glo outfits.

Initially, it appears that evidently Barbie shall be following a components set by different motion pictures about manufacturers, resembling The Lego Movie and Sonic the Hedgehog, the place a personality from the model world crosses some dimensional barrier into our personal, blunders round, and tries to reckon with the miserable mundanity of actuality. As Robbie’s Barbie (her full title is Stereotypical Barbie, to tell apart herself from the Barbies with jobs like Doctor or President) is made to wrestle along with her existential angst by a sequence of dramatic occasions, she is tasked with a quest to the actual world to determine what’s incorrect along with her.

Barbie’s favourite Ken (Ryan Gosling) tags alongside, partly in help, partly as a result of his solely operate in life is to be close to her. Whereas Barbie is the thing that Barbie Land revolves round, Ken is distinctly missing in function, repeatedly remarking that his job is designated merely as “Beach”—not lifeguard, not even swimmer. He’s simply Beach Ken, perpetually standing on the sand in his board shorts, a smile frozen on his face. Gosling’s efficiency hilariously illuminates the shallow however intense anguish of the purposeless motion determine, a type of Toy Story psychodrama given flesh and blood (although Barbie does make it clear that she and all her buddies have solely featureless bumps the place their genitals could be).

If you might have even a tiny query concerning the guidelines of Barbie Land and the way it coexists with our actuality, please drop them. Gerwig, who co-wrote the movie along with her accomplice and frequent collaborator, Noah Baumbach, will not be too hung up on the foundations of transit between universes—simply know that it’s by some means doable for Barbie and Ken to hop between environments with ease. What’s extra essential is that, when confronted with our world, Barbie should cope with twin horrors: the belief that life for girls will not be the manicured, you-can-do-anything dream marketed by Mattel’s merchandise, and that many real-world girls in truth resent her for representing an inconceivable commonplace.

It could be very straightforward for this self-referential gambit to fall flat on its face: Barbie’s limits as an icon of feminism have been broadly mentioned since her launch, in 1959. Mattel’s deep involvement with the movie additionally looks as if a inventive sinkhole that’d be troublesome for Gerwig to beat, regardless of how onerous she strives to wink on the viewers. But by putting Barbie on our glum planet and forcing her to reckon along with her function, Gerwig does by some means dig up some actual profundity. Remove Stereotypical Barbie from Barbie Land and plonk her into Los Angeles, and she or he’s simply one other lady struggling to search out which means in a world that’s inherently hostile to her very presence. Her real-life avatar seems to be Gloria (a stunning efficiency from America Ferrera), a Mattel worker who’s racked with related doubts about Twenty first-century womanhood.

Ken, in the meantime, encounters a world that affirms and helps him (or not less than the hunky male physique he occupies), which fills him with a radioactive sense of empowerment. This is the place Barbie’s meta cleverness truly intersects with actual plot stakes: Gerwig neatly realizes that whereas a real-life Barbie would face solely skepticism and critique, Ken is the final word empty vessel simply ready to be crammed up with nonsense. But Barbie by no means descends into an affordable girls-versus-boys remaining showdown; it simply reckons with the other ways self-image will get bought to us, the weary, keen shopper, even because the world grows savvier and extra cynical. That it does so by vibrant musical numbers, acidic quips, and the best scoop of sentimentalism is all of the extra spectacular. Barbie is understanding, nevertheless it nonetheless has an optimistic twinkle in its eye about how its protagonist would possibly transfer previous different individuals’s projections of her. After all, there’s no disaster that may’t be solved with a superb dance occasion.

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