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Natalie Gordon based Babylist in 2011, and right this moment it’s a number one market for child reward registries. But it didn’t take off at first. It took a number of years for Gordon to spin the startup into its present trajectory and several other extra for customers to comply with. This is regular! And we’re excited to have Jesse Draper be part of the dialog. She invested in Babylist as a General Partner at Halogen Ventures.
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