Last November I launched the Age of the Partner at Cisco’s annual Partner Summit in Las Vegas. The premise of the Age of the Partner is that a long time of accelerating know-how advances and innovation, shifts in shopping for behaviors and buying choices, and the evolution to digital-first enterprise fashions are culminating in ranges of IT complexity that organizations are unable to handle on their very own. The answer: companions – actual companions – typically surprising companions, working collectively to ship a selected final result with the precise expertise for a buyer. In a brand new paper launched in the present day, I shared a extra in-depth perspective in regards to the Age of the Partner, and what it means for patrons, companions, and Cisco. You can learn it right here.
Over the final six months, I’ve met with a whole bunch of Cisco Partners around the globe and mentioned the Age of the Partner. Our companions are confirming they’re seeing and experiencing the identical shifts that I lay out within the paper – and having these precise conversations with their prospects day by day. Reports, research, and predictions by business specialists – high business analyst companies and consultants – are additionally validating our speculation. And we’ve additionally seen corporations that didn’t give attention to companions prior to now beginning to speak in regards to the age of the accomplice – which is nice as a result of partnering with these chances are you’ll not have prior to now in service to prospects is a core precept of the Age of the Partner.
At Cisco, we’ve been evolving and constructing out our applications and choices to allow and assist Cisco Partners within the Age of the Partner. But our journey with companions began practically 30 years in the past. Our technique relies on a partner-driven go-to-market mannequin. In truth, about 90% of our income comes by companions. Over the years, we’ve continued to adapt and evolve and remodel, and we’ve at all times executed so along with our companions.
I’m enthusiastic about this new period and the chance forward of us.
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