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Many of our companions are having nice success promoting our Meraki options into their SMB accounts. If you’re one in every of them, congratulations! If not, be a part of the celebration.
Did you realize that Meraki not solely offers quick, dependable, and easy connectivity, but additionally offers a platform companions can leverage to ship managed providers and enhance their SMB prospects’ safety and security as nicely?
Security continues to be a prime precedence for SMBs with 66% of SMBs saying they’ve skilled an incident previously yr.[i] In truth, SMBs are rising their spending by 12% this yr on safety to a whopping $77B USD.[ii]
In a earlier weblog, Your Customers Need Better Security, I shared my ideas on why Cisco companions – who’ve a wealthy historical past of bettering their prospects’ networking with Cisco merchandise – ought to think about increasing their choices to additionally embrace Cisco Secure.
Now, let’s take your safety enterprise with Cisco one step additional. Here is how one can enhance income and profitability, together with managed providers, by offering your SMB prospects an end-to-end Cisco safety resolution leveraging Cisco Meraki.
Take a whole strategy to safety together with your prospects
Today, companions ceaselessly first deploy Cisco Meraki into their SMB accounts to enhance connectivity, with switching, WIFI, and SD-WAN.
From there, many companions then add cybersecurity by integrating Cisco safety software program and home equipment. As an instance, companions usually deploy Umbrella and Cisco DUO to assist defend in opposition to threats on- and off-network. Cisco DUO Mobile MFA was not too long ago awarded Top Pick from Wirecutter, for the perfect mixture of compatibility, safety, usability, and reliability.
Extend safety past the firewall
In a current examine, we realized cloud-based enterprise functions are being adopted sooner by SMBs than every other section to help their digital transformation. Applications corresponding to M365, NetSuite, and Oracle Cerner hold SMBs working. 84% of SMBs say that HR functions like Workday are essential to their enterprise; 89% say the identical for accounting/finance functions like QuickBooks.[iii]
Using cloud-based functions can create vulnerabilities that you could assist safe. For instance, options constructed with Duo and Umbrella can be sure that solely the best personnel entry these functions. ThousandEyes helps companions monitor software efficiency and at all times keep a step forward of issues. Regardless of which software is working, Cisco delivers customizable options to make sure SMBs can concentrate on working the enterprise as a substitute of the community.
Deliver bodily and environmental safety
Your position in defending SMBs extends past cyber safety, to bodily safety as nicely. Partners can simply add Meraki MV Smart Cameras and Meraki Sensors to their current Cisco Meraki deployments fairly actually with the push of a button. Meraki sensible cameras and environmental sensors will help SMBs hold their workers, prospects, and workplaces safer, smarter, and safer. Meraki MV Smart Cameras and Meraki Sensors symbolize an unimaginable upsell alternative for companions who already promote Meraki at this time.
And, while you deploy Meraki cameras and sensors, you upsell into new predictable, recurring income streams. For occasion, while you promote Meraki Cameras, you not solely guide the product margin, but additionally 37% of the sale turns into recurring software program license income.
Leverage Meraki Marketplace to supply turnkey options
Additionally, companions may also leverage the Meraki Marketplace to supply pre-built, turnkey safety options for his or her prospects. Here are three use case examples.
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Figure 1: Inventory safety by Everyangle Prevent unauthorized entry and defend stock: With the assistance of Meraki cameras deployed with Everyangle stock safety, a coverage could be arrange for mangers to obtain a notification when somebody walks into the again storeroom or warehouse (see determine 1).
- Increase bodily security: With Meraki cameras and PPE Detection, SMB manufacturing prospects can arrange insurance policies that defend employees who are usually not carrying the right gear or standing too shut by shutting off the equipment earlier than a harmful state of affairs happens.
- Prevent meals spoilage: With the assistance of put in Meraki environmental sensors, insurance policies could be set as much as alert when the freezer temperatures change to assist defend from meals stock loss.
While these examples present the ability of leveraging Meraki cameras, sensors, and the Meraki Marketplace, your complete safety dialog together with your SMB prospects shouldn’t cease right here; you even have an unimaginable alternative to upsell managed providers.
Offer your managed providers experience
SMBs have restricted IT budgets and solely 7% have in-house Security IT workers.[ii] They usually lack the experience and sources essential to design, deploy, and handle a complete safety resolution. For this cause, SMBs are more and more turning to companions to handle their safety. In truth, SMB IT spending by managed service suppliers (MSPs) is anticipated to develop by 11% to USD311 billion this yr![iiii] This is the place you possibly can upsell your managed providers, corresponding to creating and establishing safety insurance policies or offering ongoing administration.
The new Cisco Partner Program Provider position is designed to empower and reward our MSPs who develop and differentiate themselves by offering new managed providers choices. Cisco Partners can begin at this time by enrolling within the Cisco Meraki for MSPs Partner Journey the place you’ll obtain the knowledge, instruments, and free Black Belt Academy coaching essential to construct your managed service with Meraki.
Want to faucet into this unimaginable alternative? Check out these sources:
- Learn construct differentiated practices with the brand new SMB Black Belt coaching curriculum, which incorporates extremely informative matters, corresponding to SMB, MSP, Security, Meraki, Hybrid Work and Sustainability.
- Deliver safety with these companion gives.
Finally, leverage these safety advertising and marketing sources accessible just like the Secure SMB Toolkit to study extra about seize your share of the chance promoting Cisco safety options and managed providers to your SMB prospects.
Grow your safety enterprise with Cisco.
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[i] 2019 Global State of Cybersecurity in Small and Medium-Sized Businesses
[ii] TechAisle SMB Trends 2023
[iii] Analysys Mason SMB Business Applications Usage Trends
[iiii] Analysys Mason Top SMB Technology Trends in 2023
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