[ad_1]
Snap is shutting down its digital camera app for the desktop that permits customers to use filters like cat ears and pirate hats on video calls. The firm mentioned on a help web page that the product will probably be discontinued on January 25, however didn’t say why it was abandoning the app. Users received’t be capable to obtain or use the Snap Camera after the deadline.
The firm first launched Snap Camera in 2018 for creators to make use of with video conferencing apps like Skype, YouTube, Google Hangouts, Skype, and Zoom. The app, obtainable on each Windows and Mac, allowed customers to change between totally different face filters throughout a video name or a dwell stream.
Users would possibly get a clean display screen after the Snap digital camera will get disabled later this month, so it’s higher to uninstall the app and change to your default digital camera.
The firm mentioned that suitable AR lenses will work with the online model of its app, which was launched final July.
In response to a creator on Twitter, Snap mentioned that it’s focusing extra on increasing Camera Kit entry for the online.
“We’re adjusting our web-based investments for the AR creator & developer community to focus on expanding access to Camera Kit for Web. Stay tuned for more info this year, and you can keep using Lenses on your computer with Snapchat for Web,” it famous.
The discontinuation of the Snap Camera app — noticed first by The Verge — will not be totally stunning. Last 12 months, it reduce 20% of its employees and shuttered its drone product months after first launching it.
In December, the corporate additionally introduced that it’s planning to shut down the location-based social app Zenly, which was acquired in 2017. As the corporate will now concentrate on ecommerce partnerships and paid lenses to generate extra income with a sized-down group, facet tasks like a desktop digital camera app will probably be expectedly slashed.