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Shipt, a retail know-how firm, has partnered with user-generated content material (UGC) developer Voldex to make a racing sport for Roblox.
The intention is to gamify the Shipt on-line buying expertise and create an immersive back-to-school buying expertise inside the racing sport, Driving Empire. The Driving Empire sport already exists and has a lot of followers, and now Voldex has added this Shipt simulation expertise inside it.
The companions hope the digital sport builds modern-day connectivity for millennial dad and mom and their households.
The Shipt back-to-school expertise inside Voldex’s Driving Empire will enable gamers to tackle the function of a client with Shipt to ship in style objects on clients’ back-to-school lists, equivalent to college provides and snacks.
Players will use a digital Shipt app to say orders for pick-up and supply to clients, battling in opposition to the scheduled supply time to earn in-experience foreign money and different desired objects for correct, on-time deliveries. You can consider it as a simulation of a Shipt driver’s job inside Driving Empire.
Shipt chief advertising officer Alia Kemet stated in an announcement, “There is something so nostalgic about shopping for a new school year in stores. As a mom to four children, I’ve had my fair share of back-to-school shopping experiences and they’re often stressful and expensive – anything but nostalgic. Through this partnership, our hope is to bring the fun and connection back to a now busy shopping season.”
“We are incredibly excited to announce our first brand partnership,” stated Voldex head of selling & monetization Harry Bienenstock, in an announcement. “We are happy to join forces with Shipt. By integrating the Shipt app into our experience, Driving Empire, we are bringing a new level of realism and interactivity that will resonate with our players. This partnership aligns perfectly with our commitment to pushing boundaries and providing unforgettable gaming experiences.”
Driving Empire provides Roblox gamers an opportunity to play a “true-to-life” driving and racing simulation, Voldex stated. With over 250 vehicles and limitless customization choices, gamers can race, compete, and develop their automobile showroom whereas showcasing their collections at group occasions.
Driving Empire has already garnered greater than 777 million visits and 1.5 million favorites, Voldex stated. The Shipt back-to-school expertise is offered now via July 21, 2023. In addition to the gaming buying expertise, Shipt is providing offers on merchandise for same-day supply via a strong providing of promotions.
Today’s gaming tradition focuses on a familial connection, with 77% of American dad and mom and caregivers taking part in video video games with their children, Voldex stated. Tapping into dad and mom’ nostalgia for iconic laptop and console video games, and households’ obsession with Roblox experiences, the Shipt back-to-school expertise brings a enjoyable, stress-free twist to the busy buying season.
Voldex firm owns and operates a number of prime experiences on Roblox, Fortnite Creative, and Minecraft. Voldex has over 20 million month-to-month lively customers throughout its titles.
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