See. Measure. Reduce. Building a sustainable observe with Cisco Customer Experience (CX)

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See. Measure. Reduce. Building a sustainable observe with Cisco Customer Experience (CX)


Last fiscal 12 months, Cisco set a purpose to achieve web zero throughout its worth chain by 2040. As technical leads at Cisco, we share our ideas on how CX may help our prospects alongside their sustainability journey.

— Co-authored by Marisol Palmero, Esther Roure Vila, and Snezana Mitrovic


Co-author Esther Roure Vila,  Sustainability Lead, Cisco CX EMEA

Sustainability is broadly acknowledged as not simply an pressing have to fight local weather change and defend the surroundings but in addition a enterprise driver and digital transformation accelerator. As technical leads at Cisco who care deeply about the way forward for our planet, the primary questions we requested have been:

What do individuals imply once they discuss ”sustainability“?
How will we be sure that the world continues to be a liveable place the place individuals can thrive?

One of the earliest descriptions of sustainability comes from the 1987 Brundtland Report, which outlined the idea as assembly “the needs of the present generation without compromising the ability of future generations to meet their needs.” This understanding advanced additional amongst world environmental leaders and advocates, who acknowledged that sustainability is an enterprise requiring interdependencies between individuals, planet and revenue. In different phrases, along with financial development, this method focuses additionally on environmental and social wants whereas defining the governance required to find out accountability and execution all through the method.

Co-author Snezana Mitrovic, Cisco Solutions Architect

With the worldwide group recognizing the necessity to collaborate throughout these dimensions to advance sustainability, the United Nations (UN) sought to make clear the precise outcomes we have been aiming for. In 2015, the UN established 17 Sustainable Development Goals (SDGs). The 17 SDGs set forth a framework to construct a greater world for individuals and our planet by 2030 and are designed to be utilized by governments and organizations worldwide. The success of the SDGs requires world cooperation and impressive commitments—concepts that sq. with our personal commitments to inclusivity and creating alternative for all.

As a big worldwide company — with the aim to energy an inclusive future for all by way of technological innovation — Cisco has the potential to make an impression. Many of our environmental, social and governance (ESG) priorities align with the Sustainable Development Goals, and we maintain ourselves accountable by setting public objectives and reporting yearly on our progress. With final summer season’s record-breaking temperatures hitting areas all over the world, sustainability continues to be a precedence for leaders in authorities and enterprise. Several of the SDGs handle these points, together with Goal 13: Climate Action – which focuses on how firms can develop sustainable practices to fight local weather change and its impacts.

In September 2021, we set our most bold and vital purpose but: to achieve web zero throughout our worth chain by 2040 by prioritizing deep emissions reductions throughout all scopes of emissions. As a crew targeted on buyer expertise, we will make a large impression driving these commitments. To perceive how requires some rationalization of how Greenhouse Gas Emissions (GHG) are measured.

The three scopes of firm’s GHG emissions

To make progress in direction of changing into web zero — which suggests a state the place we add no incremental greenhouse gases to the ambiance — organizations should handle the three scopes of emissions outlined by the Greenhouse Gas Protocol:

  • Scope 1: Direct Emissions — These embrace emissions from the fuels that firms purchase and burn inside their operations. Examples are pure fuel used to warmth buildings, back-up turbines that run on diesel, and gasoline utilized in company-owned automobiles.
  • Scope 2: Indirect emissions — These handle emissions from the era of bought or acquired electrical energy, steam, heating, and cooling.
  • Scope 3: Value Chain — This contains oblique emissions that happen within the worth chain of the corporate, resembling worker enterprise journey and commuting, transportation and distribution of merchandise, provider emissions, and use of merchandise. Scope 3 emissions represent roughly 75% of Cisco’s complete emissions, which embrace our prospects’ use of our routers, servers, or entry factors. (Ref.: Cisco Purpose Report 2021, web page 75, chart 21)

According to Cisco’s dedication to Net Zero, we’ll attain web zero emissions throughout our worth chain by 2040 by lowering our absolute Scope 1, 2, and three emissions by 90% in comparison with fiscal 2019 and neutralizing any remaining emissions by eradicating an equal quantity from the ambiance.

CX could make an impression on the “use of sold products” class inside Scope 3 as we assist prospects make extra environment friendly use of their options. Optimizing for Cisco’s Scope 3 additionally helps our prospects cut back their Scope 1 and a couple of emissions. For occasion, by designing our merchandise to be extra environment friendly in relation to vitality utilization and cooling, our prospects can cut back their vitality consumption and ensuing GHG emissions. Then, with the assistance of CX, prospects can assess their environments and improve efficiencies additional. This is how we create a virtuous cycle!

The function of Cisco CX

As members of Cisco’s CX  crew, our job is to assist our prospects get to their enterprise outcomes quicker. This is why lowering Scope 3 emissions is an space the place we will add important worth and make an impression. The first step for Cisco and our prospects is to achieve visibility into the emissions per scope within the enterprise and decide whether or not there are any interdependencies. You can solely handle what you’ll be able to measure.

Energy utilization measurement tailor-made to the client

Often vitality utilization is just measuring the facility required to activate particular person {hardware}. But it’s vital to measure how the machine is getting used, how different units are utilizing or impacting it, and the worth that the machine’s utilization is driving for the client.

For instance, when excited about throughput, how will we report vitality effectivity, per community machine? How does including encryption improve the facility used for a networking machine, and the way helpful is that this for safe communication? Running a function requires extra energy, but it surely’s additionally vital to judge whether or not doing so will increase effectivity for the enterprise in a optimistic means. Each machine is an element of a bigger resolution, and merchandise don’t work in isolation — they work as an ecosystem designed to create enterprise worth. Sustainability doesn’t have a one-size-fits-all resolution, and trade-offs could should be made based mostly on buyer wants.

Driving circularity by way of product lifecycle visibility

In addition to tailoring sustainability measurements to prospects’ particular wants and objectives, CX additionally has an ideal vantage level into understanding learn how to handle our merchandise’ lifecycles.

Sustainability is straight linked with the lifecycle of a product or resolution. In a linear economic system, an organization mines uncooked supplies that they then use to fabricate a product that’s bought then discarded after use. In a round economic system, we preserve property at their highest and finest use for so long as attainable. Instead of being thrown away, merchandise are optimized to facilitate return, remanufacture, reuse, and recycling. A round economic system appears past the widespread “take-make-waste” mannequin and goals to redefine development by specializing in optimistic society-wide advantages.

Creating optimistic impression

Our crew is positioned to assist our prospects innovate and use our merchandise extra sustainably, contribute to the general round economic system, and discover new methods of utilizing know-how to create a optimistic impression. Often, units simply sit there, consuming sources. We assist discover and create options that may assist all our prospects on their journey to web zero, which in flip advantages society at giant. For instance, Zero Touch Provisioning (ZTP) will increase effectivity by lowering the variety of handbook duties, the necessity for journey and general time to market, which interprets to lowered GHG emissions. Additionally, IoT sensors and Power over Ethernet (PoE) in good constructing options are key to remotely monitoring essential infrastructure for temperature, humidity, water leaks, and even door entry. They can enhance uptime, cut back injury to enterprise property, and optimize energy consumption. We imagine that there are quite a few alternatives to discover and pursue, and that Cisco CX may help you alongside this journey.

Defining, measuring, and advancing sustainability for our prospects

There’s way more that may be achieved. In upcoming blogs, we’ll give attention to how we imagine our crew may help Cisco’s prospects outline and measure how effectively they’re utilizing our merchandise. As former U.S. President John F. Kennedy as soon as mentioned, “By defining our goal more clearly, by making it seem more manageable and less remote, we can help all people to see it, to draw hope from it, and to move irresistibly toward it.”

Our crew can present a consultative method, tailor-made to every buyer’s surroundings and desires. That contains energy utilization measurements by way of applied sciences like telemetry, synthetic intelligence, and machine studying. With this data-driven intelligence accessible to prospects all over the world, we may help our more and more digital future be extra sustainable, inclusive, and resilient.

Join us at Cisco Live! EMEA to find how CX may help you together with your sustainability journey.

Register for one in all our expert-led classes:

Find out extra about CISCO’s dedication to web zero emissons by studying the 2022 Cisco Purpose Report

 

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