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Lately, I’ve been seeing the identical query pop up in all places—in LinkedIn feeds, inboxes, and even random Google searches: “Is email marketing still relevant in 2025?”
It’s a good query. As youthful generations who grew up with quicker, extra dynamic digital platforms enter decision-making roles, electronic mail can typically really feel prefer it’s dropping floor to different communication instruments. Add to that the overwhelming quantity of emails all of us obtain each day (when was the final time you had zero unread emails?) and it’s straightforward to imagine electronic mail could be on its means out. But regardless of these challenges, the info tells a special story: electronic mail is way from useless.
In reality, 35% of firms report a powerful ROI of 36:1 or larger from electronic mail marketing¹ proving that, whereas electronic mail nonetheless works, success relies on rethinking your method and adopting the correct instruments to optimize your technique.
Marketing Velocity: Your Answer to the Email Challenge
Unfortunately, getting your clients to learn your emails isn’t as straightforward as clicking “send.” Companies with the highest open charges (30-40%) and highest click-through charges (over 5%) usually tend to dedicate over 15% of their advertising and marketing budgets to electronic mail campaigns and make investments closely in staffing with half of promoting groups using not less than 25% of their workers for electronic mail advertising and marketing efforts.¹
But what if you happen to don’t have a big workforce or a giant funds? That’s the place—you guessed it—Cisco Marketing Velocity (MV) is available in once more.
In my final article, we mentioned how Marketing Velocity might help streamline your social media technique. But do you know that it additionally provides a set of highly effective electronic mail advertising and marketing capabilities? With 98% of leads in Marketing Velocity campaigns beginning with electronic mail touchpoints, MV’s electronic mail instruments might help you scale your demand technology efforts with minimal assets, all included as a part of your Cisco associate advantages.
Getting Started: The Basics
Here are three necessities to construct your confidence with Marketing Velocity and enhance your outcomes rapidly:
- Use Ready-Made Content: In 2025, content material creation is essentially the most sought-after talent in electronic mail advertising and marketing,¹ as emails shift from transactional to relationship-building. With MV, Cisco’s subject material specialists have executed the heavy lifting for you—browse the content material library, filter for electronic mail and replica blocks, and adapt them to suit your model voice.
Pro Tip: Use generative AI to refine or iterate on Cisco’s copy. With 49% of entrepreneurs utilizing AI for static copy in 2025,¹ it’s a good way to save lots of time whereas staying aggressive.
- Activate Campaign Emails: Many MV campaigns, just like the AI-Ready Data Center marketing campaign, embrace pre-built emails. Simply customise the e-mail, add your brand, add your contact listing, and click on “schedule.”
- Track Performance Metrics: Once your electronic mail is distributed, monitor key metrics like click-through charges (CTR) and conversion charges (CVR) in MV’s dashboards. For B2B manufacturers, CTRs common 1-3%.1 Find these insights in Marketing Velocity to refine future emails.
Taking Marketing Velocity Capabilities to the Next Level
We encourage our extra superior customers to be artistic with how they leverage Marketing Velocity past our customizable campaigns. For instance, you possibly can construct and handle a e-newsletter instantly inside MV utilizing the next capabilities:
- Subscription Forms: Using net plugins, launch a sign-up kind in lower than 5 minutes with considered one of our “create your own (CYO) templates.”
- Dynamic Membership Rules: Automate your contact lists by setting guidelines that replace based mostly on engagement, equivalent to including contacts who subscribe through an internet kind.
- Custom Email Templates: Use the e-mail builder, accessible by way of the “create your own campaign option” to create your personal templates or begin with the essential e-newsletter template accessible in MV.
With these superior options, you possibly can transcend one-off emails to construct ongoing campaigns that nurture long-term engagement.
Bringing Email into the Future
As we’ve seen, electronic mail advertising and marketing is alive and thriving—however innovation is the important thing to staying aggressive. Whether it’s leveraging AI to refine electronic mail copy or utilizing instruments like Marketing Velocity to save lots of time and assets, evolving your technique is important.
Partners similar to you might be already seeing the impression; one associate even reported a 7x enhance of their gross sales pipeline after utilizing Marketing Velocity. It’s time to see what Marketing Velocity can do for you.
Happy activating!
For step-by-step coaching on activating emails in Marketing Velocity and different greatest practices, go to Marketing Velocity Learning.
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