SAN FRANCISCO, Oct. 27, 2022 /PRNewswire/ — Persona right now launched the following evolution of its unified id platform to assist companies mitigate on-line fraud and meet ever-evolving compliance requirements. The new Persona platform connects, centralizes and orchestrates all fragmented id information, disparate programs and id operations underneath a single infrastructure. Leading corporations—together with Square, Gusto, Revel, Toast, Coursera, and Dapper Labs—leverage Persona to rapidly adapt to evolving fraud methods and regulatory compliance necessities—all whereas making a frictionless expertise for patrons.
“With rising fraud charges and tightening regulation, organizations want to make sure the folks and companies they work with are who they are saying they’re,” mentioned Rick Song, CEO, Persona. “But the way in which companies handle and confirm their clients’ identities right now is solely transactional. This is as a result of id is ever-evolving and extremely resource-intensive to handle. No use case is created equal. The rigor essential for a corporation to confirm one consumer may drastically differ from one other as a result of a variety of components, together with transaction danger, location and related laws. And making use of a one-size-fits all method results in excessive failure charges and pissed off clients.”
The New Persona Platform: Building Blocks for Identity Operations
In order for companies to successfully mitigate fraud and keep compliant, they want to have the ability to customise the way in which they work together and construct a relationship with every consumer. Persona’s configurable constructing blocks permit organizations to tailor and streamline every stage of their distinctive id processes. Solutions embrace:
- Verifications: the trade’s most strong and fully-automated suite of worldwide verification instruments—e.g., database, documentary, biometric, digital ID, and behavioral alerts.
- Dynamic Flow: the primary dynamic danger evaluation engine that customizes the way in which companies acquire and confirm data based mostly on real-time alerts.
- Cases: a fully-customizable investigation heart that may be tailor-made and optimized for each crew’s distinctive inner evaluate processes.
- Workflows: a versatile no-code id course of automation builder that may ingest information, automate advanced choices, and set off actions.
- Graph: a hyperlink evaluation and fraud investigation resolution that proactively surfaces hidden fraud rings and detects new fraud patterns.
- Marketplace: a sturdy library of integrations with id information suppliers and enterprise productiveness purposes that allows organizations to unsilo and join id information to their enterprise programs for higher decision-making and automation.
Each of Persona’s merchandise work independently and in tandem with one another, permitting companies to construct their very best resolution for any use case. Two of Persona’s latest options, Graph and Marketplace, illustrate how Persona’s constructing blocks work collectively seamlessly to energy all id operations from finish to finish in a single place.
For instance, if a enterprise is having hassle stopping duplicate account fraud, they will use the Marketplace to consolidate lively and passive alerts from Persona with third-party alerts, similar to information from companions together with Chainalysis and SentiLink. Graph then takes that data and surfaces suspicious patterns to forestall fraud earlier than it escalates. Finally, the enterprise can use the enterprise platform integrations from the Persona Marketplace to automate any follow-up actions, similar to updating accounts in Salesforce or closing out tickets in Zendesk.
Song continued, “In right now’s continuously altering digital panorama, organizations wrestle to stability fraud mitigation and conversion optimization with out placing an enormous pressure on their operations crew. With Persona’s re-architected platform, corporations can deal with each id want—from id verification to fraud evaluate—individually, or orchestrate and safeguard their id operations from finish to finish by combining constructing blocks on one cohesive platform.”
ABOUT PERSONA
Persona presents a unified id platform that offers companies the constructing blocks they should securely acquire, confirm, handle, and make choices about people’ and companies’ identities—together with automation and orchestration instruments to streamline the complete course of from finish to finish.
Founded in 2018, Persona is headquartered in San Francisco and is accessible in 200+ international locations and territories and 20 totally different languages. Persona serves any enterprise that should confirm its clients on-line, together with retail, fintech, market, supply providers, actual property and hospitality, HR, edtech, authorized providers, dwelling and childcare providers, and extra. For extra data, please go to https://withpersona.com/.