Owning the Partner Program: Highlights from Cisco Partner Summit 2022

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Owning the Partner Program: Highlights from Cisco Partner Summit 2022


I simply returned from our annual Partner Summit in Las Vegas. It was a jam packed three days, and it was so nice to be again collectively in particular person with our superb companions. One of the issues I really like most about going to this occasion is the chance to attach with companions. I had some nice conversations and heard about what’s working – but additionally – the place we have to enhance. My crew and I take companion suggestions very severely, and we’ll proceed to work to ship an trade greatest companion program.

Owning Accountability

The theme of Cisco Partner Summit 2022 was “Let’s Own It.” To me, possession is about accountability. I’m accountable to our companions for these deliverables:

  • Programs that strengthen their model and assist them differentiate
  • Predictable incentives that reward them throughout the lifecycle
  • A best-in-class expertise to allow them to ship worth and outcomes to our joint prospects

In my enterprise influence session, I talked concerning the progress we’ve made and what we’re planning for the long run. If you didn’t have the chance to attend reside, I actually encourage you to look at the recording. I shared updates on all 4 companion roles and your complete specializations and incentives portfolios, however I wish to spotlight a couple of of the updates.

Partner Program and Specialization Updates

Partner Solution Specializations Map to Customer Priorities SlideThe first large announcement was the launch of the resolution specializations. These new specializations are designed to extra carefully align to the affords and options that companions are already delivering to prospects. They’re light-weight, multi-architectural and primarily based on their information, experience and functionality to ship. We launched the primary three in September, and at Partner Summit, we introduced that three extra are actually obtainable. Check out my weblog for extra particulars on these new specializations.

Specializations are carefully tied to companions’ capacity to earn incentives. Our incentives portfolio is designed to help companion profitability throughout roles, enterprise fashions, and the lifecycle.

The Perform Plus incentive is so profitable at fueling progress and profitability, we wished to develop it to incorporate much more companions. To that finish, we introduced a brand new tier in Perform Plus known as Perform Plus Activate. This new tier supplies an entry level for our smaller companions, and rewards are primarily based on constant bookings. We know consistency results in sustainable progress, so over time, as these companions proceed to drive bookings, they’ll develop into eligible to earn in Perform Plus.

We additionally made main enhancements to the Lifecycle Incentives. We obtain numerous suggestions on these incentives, so we simplified the method and improved how we reward companions. Firstly, we standardized how we measure and pay throughout all software program. We additionally redistributed the payouts, so we’re rewarding companions throughout use, have interaction, and undertake. In Lifecycle Incentives 2.0, companions can leverage telemetry for your complete course of – eliminating a lot guide work. Lastly, the brand new Funds Manager platform affords enhanced visibility of all alternatives, earnings, and funds.

More Updates and Learning Opportunities

Like I stated, these are only a few of the highlights, however I shared much more in my session. Make positive to look at the recording through the Partner Launch Experience so that you don’t miss any of the thrilling updates. As for my crew and myself, we maintain ourselves accountable to enhance our packages every quarter, so Cisco companions could be as profitable as attainable.

 

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