This 12 months, I’ve spent numerous time on the street, assembly with prospects and capturing their tales for Now Go Build. Today, we’re releasing one among my favourite episodes, which options Veo, a sports activities know-how startup based mostly in Denmark. And whereas I might spend a whole put up on their historical past or their tech stack, I wish to do one thing a bit completely different. I wish to give attention to what occurs behind the scenes.
An amazing quantity of effort goes into creating every episode of Now Go Build. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing prospects and amassing B-roll simply to supply a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover fascinating, as a result of I’m consistently studying how our prospects are utilizing know-how to unravel exhausting issues. But what occurs to the remainder of the footage?
Numerous what we movie is left on the slicing room ground. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned the whole lot from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. But numerous this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, we’ve trimmed it right down to 15-minutes).
In some ways, Veo embodies the leadership rules we maintain true at Amazon, like “Invent and Simplify”, and “Are Right, A Lot”. They work backwards from the client, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.
It was an absolute pleasure to fulfill Keld, Henrik, and the entire great individuals at Veo. I hope you get pleasure from the newest episode as a lot as I loved filming it. Now, go construct!