Nintendo goes after fan-made customized Steam “icons” with DMCA takedowns

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Nintendo goes after fan-made customized Steam “icons” with DMCA takedowns


An archived page showing some of the custom Steam imagery that has been taken down by Nintendo's DMCA requests.
Enlarge / An archived web page displaying a number of the customized Steam imagery that has been taken down by Nintendo’s DMCA requests.

Nintendo has issued numerous Digital Millennium Copyright Act (DMCA) requests in opposition to SteamGridDB (SGDB), a website that hosts customized fan-made icons and pictures used to signify video games on Steam’s front-end interface.

Since 2015, SGDB’s assortment has grown to incorporate lots of of 1000’s of photographs representing tens of 1000’s of titles. That consists of customized imagery for a lot of customary Steam video games and emulated recreation ROMs, which will be added to Steam as “exterior video games.”

To be clear, SteamGridDB would not host the form of ROM recordsdata which have gotten different websites in authorized bother with Nintendo, and even the emulators used to run these video games. “We do not help piracy in any method,” an SGDB admin (who requested to stay nameless) informed Ars. “The web site is only a free repository the place folks can share choices to customise their recreation launchers.”

But in a sequence of DMCA requests seen by Ars Technica, dated October 27, Nintendo says a number of the imagery on SGDB “shows Nintendo’s logos and different mental property (together with characters) which is more likely to result in client confusion.” Thus, dozens of SGDB photographs have been changed with a clean picture that includes the textual content “this asset has been eliminated in response to a DMCA takedown request” (you possibly can see a number of the particular photographs that had been eliminated in this Internet Archive snapshot from April and evaluate it to how the itemizing at the moment seems to be).

It’s simply what Nintendoes

The SGDB admin stated they had been “not stunned in any respect” at Nintendo’s DMCA requests and added that they’ve “gotten some prior to now from different publishers and complied accordingly.” When pressed, although, the admin might consider solely a handful of different DMCA requests the positioning has acquired since its founding in 2015.

Thus far, Nintendo’s DMCA requests concentrate on imagery for simply 5 Switch video games which can be listed on SGDB: Pokémon Scarlet & Violet, Splatoon 3, Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, and Xenoblade Chronicles 3. Other Switch video games listed on the positioning (some featuring the identical precise characters) are unaffected, as are photographs for many older Nintendo titles.

The SGDB admin informed Ars they’d “no strong concept” why Nintendo’s requests have been so focused. “I do not know what goes on of their authorized division.”

A page from SteamGridDB showing how the DMCAed images now appear (as well as one re-uploaded image with a cheeky transparent message overlayed on top).
Enlarge / A web page from SteamGridDB displaying how the DMCAed photographs now seem (in addition to one re-uploaded picture with a cheeky clear message overlayed on high).

Even for the Switch video games in query, the DMCA requests centered on photographs that “straight up used sprites and belongings from [Nintendo’s] IP,” in line with the SGDB admin. Nintendo’s requests thus far appear to have ignored “utterly unique creations” and “pure fan artwork” even when that artwork includes drawings of Nintendo’s unique characters.

It’s unclear if these sorts of photographs would fall underneath a distinct authorized customary on this case. “If an IP holder asks to take down unique creations then I’ll work out one of the simplest ways to deal with that when it occurs,” the admin stated. “The website is mainly all simply fan artwork, we’re open to publishers reaching out and discussing any points they might have. [The] greatest technique to discover a good plan of action is to debate choices.”

Nintendo’s SGDB takedowns come a number of months after the corporate used related requests in opposition to YouTube movies explaining find out how to set up Switch emulators on the Steam Deck. Before that, the corporate used DMCA requests on every little thing from fan video games to fashionable Game & Watch hacking movies to Mario-themed Minecraft movies.

“In the realm of companies ruthlessly working to regulate their very own narrative to the detriment of analysis and reference, Nintendo ranks up there with Monsanto, coal firms, and the mob,” the Internet Archive’s Jason Scott informed Ars again in 2018. “You count on feelings when folks speak about outdated video video games, however one in every of them should not be worry.”

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