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Generative AI offers an enormous increase to the telecommunications {industry}
I’m excited to return to Mobile World Congress (MWC), February 26 to February 29, 2024, in Barcelona. AI has grow to be a strategic crucial for telecom firms to realize a aggressive edge and thrive available in the market. AI has been confirmed to speed up transformation by enabling telcos to supply higher customer support and expertise, optimize community efficiency and reliability, improve safety, and innovate new services. We are particularly seeing how generative AI is offering an enormous increase to the telecommunications {industry}. Microsoft has an extended historical past of partnering with telecommunications firms, and the period of AI has offered super alternatives for joint innovation and collaboration.
This 12 months, we glance to encourage and allow telco transformation on the world’s largest and most influential connectivity occasion. Keep a watch out for compelling updates from Microsoft Azure for Operators and industry-making information from companions. We sit up for discussions across the newest use instances within the {industry}.
MWC Barcelona 2024
The world’s largest and most influential connectivity occasion
Powerful Microsoft and associate demos within the sales space
Microsoft empowers telecommunications organizations to realize extra by a trusted and safe platform supported by a complete associate ecosystem. Our sales space (3H30 in Hall 3) will showcase a number of situations which might be vital to enabling the transformation course of.
- Elevate buyer experiences
Empower service groups with data-driven insights to extend productiveness and improve care. Come see what number of prospects are utilizing Microsoft Azure OpenAI Service to allow self-service, expedite challenge decision, and ship frictionless buyer experiences at scale. Learn about end-to-end buyer care powered by AI and see varied {industry} use instances from prospects: Telkomsel, Vodafone, MTN, and NTT (different options to be introduced).Amdocs, in partnership with Microsoft, launched a unified Customer Engagement Platform leveraging the ability of generative AI. Integrated with Microsoft Dynamics 365, it’s an all-encompassing, AI-powered advertising, gross sales, commerce, and customer support platform serving shopper and enterprise prospects on a single, open, telco, and cloud-native platform.
- Streamline enterprise operations
Use cloud-native apps, good processes, and automation to streamline workflows, enhance operations, and join your enterprise. Work and collaborate securely with anybody, anyplace, anytime, utilizing clever instruments. Witness Microsoft Copilot for Microsoft 365 in motion together with thrilling new demos from Microsoft Mesh and Teams Phone Mobile. Visit TM Forum in our sales space and learn the way AI has boosted developer productiveness. Experience how GitHub Copilot simplifies the creation and consumption of TM Forum Open APIs by producing the required code that complies to the API tips within the improvement language of your selection. - Modernize the community
Run fashionable networks and carrier-grade workloads on a trusted, hybrid cloud platform purpose-built for operators to optimize present investments and enhance community effectivity, scalability, and reliability. Transform your service administration expertise into a contemporary cloud service and take away information silos and ship enterprise insights out of your large datasets. Witness our end-to-end safety options leveraging Microsoft Security Copilot and Nokia’s NetGuard Cybersecurity Dome. - Monetize 5G and past
Drive immediately’s new income streams and tomorrow’s progress by exposing operators’ innovation to shoppers, enterprises, and builders within the Microsoft Cloud, spanning 5G to area and past.See new Azure for Operators demonstrations of options for the enterprise edge together with Etisalat and Pegatron 5G.
Microsoft and {industry} expertise within the periods
Take benefit of the chance to listen to from Microsoft executives and {industry} consultants on stage within the following periods:
- Keynote 1: Open Gateway—The Art of What’s Possible: Monday, February 26, 2024, from 09:30 AM CET to 10:45 AM CET in Hall 4, MWC Main Stage. Featuring: Jason Zander, Executive Vice President of Strategic Missions and Technologies, Microsoft.
- Azure for Operators portfolio bulletins: Monday, February 26, 2024, from 11:00 AM CET to 11:45 AM CET in Hall 6, Stage A. Featuring: Yousef Khalidi, Corporate Vice President, Azure for Operators, Microsoft, Customers and Partners.
- Women in Telecommunications and Technology Networking Event: Monday, February 26, 2024, from 12:30 PM CET to 2:30 PM CET in Hall 6, Networking Hub.
- Humanising AI: Monday, February 26, 2024 at 2:00 PM CET in Hall 5, Stand 5F81 (Tecnotree).
- Manufacturing DX Theme Opening Session: Monday, February 26, 2024, from 4:30 PM CET to five:25 PM CET in Hall 6, MWC Stage A. Featuring: Kathleen Mitford, Corporate Vice President, Global Industry Marketing, Microsoft.
- Keynote 3: New Strategies for a New Era: Monday, February 26, 2024, from 5:30 PM CET to six:15 PM CET in Hall 4, MWC Main Stage. Featuring: Brad Smith, Vice Chairman and President, Microsoft.
- Go Cloud or Go Home!: Tuesday, February 27, 2024, from 11:00 AM CET to 11:45 AM CET in Hall 6, MWC Stage B. Featuring Shawn Hakl, Vice President of 5G Strategy, Microsoft.
- Beyond 5G Connected Everything: February 27, 2024 at 12:00 PM CET in Hall 5, Stand 5F81 (Tecnotree).
- 5G Futures Summit—The Evolution of the 5G Era: February 28, 2024, from 9:00 AM to 1:00 PM CET in Hall 6, Stage C.
- Can AI Take Off Without 6G?: Thursday, February 29, 2024, from 11:00 AM CET to 11:30 AM CET in Hall 6, MWC Debate Stage. Featuring Jason Hogg, General Manager, Azure for Operators, Microsoft.
Check again for extra periods to be introduced.
Our dedication to {industry}
Microsoft empowers telecommunications organizations to realize extra by a trusted and safe platform constructed to raise buyer experiences, streamline enterprise operations, speed up community transformation, reinvent product innovation and monetization, and construct a safe data-driven enterprise. Stay tuned for thrilling bulletins at MWC Barcelona 2024.
Our dedication to the telecommunications {industry} extends past MWC Barcelona 2024. More data could be discovered on the Microsoft for telecommunications web site.
Silvia Candiani leads Microsoft’s Worldwide Telecommunications and Media Industry, overseeing {industry} technique, go-to-market plan, ecosystem progress, and answer improvement. Silvia was previously CEO of Microsoft Italy, targeted on accelerating digital transformation. Prior to Microsoft, Silvia led Consumer Marketing for Vodafone in Italy and was beforehand a advisor at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi University and an MBA from INSEAD. Silvia can also be a member of the Bocconi University Alumni Advisory Board and Lavazza Group.