NAB Show stands as a transformative crossroads, the place the previous, current, and way forward for media converge. Since its inception in 1923, the National Association of Broadcasters’ flagship occasion has been a cornerstone of the business, uniquely mixing content material and expertise.
Today, we’re witnessing a unprecedented evolution, the place AI is revolutionizing each side of content material creation, distribution, viewer engagement, and monetization. The present serves as a strong stage to witness firsthand the profound affect of AI on the business. At Microsoft, we’re bringing these components to life throughout our platform and ecosystem. Attendees will see that we have now moved past hype and are deploying this expertise at scale powered by knowledge and the Microsoft Cloud.
This is an period outlined by tech depth, characterised by customized content material supply, on-demand streaming providers, data-driven promoting, and a shift in the direction of immersive and interactive experiences. We are dedicated to empowering our clients to navigate these adjustments efficiently. Whether you’re a content material creator, broadcaster, advert company, or streaming platform, adapting to the expectations of a worldwide, tech-savvy viewers is crucial. This shift presents each challenges and alternatives, and at Microsoft, we stand prepared with our companions on this dynamic panorama.
Our industry-specific options are designed to reinforce manufacturing effectivity and cost-effectiveness, whereas our superior analytics unlock useful insights. We are redefining the video modifying course of to drive viewers engagement and amplify personalization.
As AI catalyzes one of the crucial profound transformations within the business’s historical past, I’m personally thrilled to ask you to hitch us in redefining the way forward for creativity, content material, and experiences.
Microsoft for media and leisure
Transform the way forward for creativity, content material, and digital experiences
Microsoft empowers media organizations to realize extra via a trusted and safe platform supported by a complete accomplice ecosystem. Join us at our sales space (W2657) to see how knowledge and AI are reimagining the media panorama.
Empower content material creators and distributors
Elevate the viewer expertise
- Experience your AI assistant at work with Microsoft Copilot for Microsoft 365, the place AI helps automate and personalize the content material creation course of, providing a brand new option to work.
- Captivate your viewers with Microsoft Azure PlayFab instruments for partaking content material that routinely adapts to viewer preferences and habits.
Reimagine monetization methods
Come see the way forward for interactive TV
Come go to the Capitalize Zone (W2149) to expertise Beat the BUZZR®️. Beat the BUZZR®️ takes the way forward for interactive TV to the following stage by showcasing its dynamic interactivity utilizing content material from Fremantle’s BUZZR®️ tv community, a treasure trove of popular culture and recreation present classics, corresponding to Family Feud, To Tell The Truth, and Supermarket Sweep. Leveraging the collaborative strengths of Microsoft, NVIDIA, and an intensive accomplice ecosystem.
Beat the BUZZR®️ not solely invigorates these basic applications with interactive components like quizzes, trivia, and customized insights but additionally opens the door to modern monetization methods for content material house owners. This platform serves as a testomony to how the clever use of information and AI can revolutionize each viewers engagement and income era. Dive deep into your favourite episodes and see how Beat the BUZZR®️ is crafting new potentialities for content material monetization, making each interplay a possibility to captivate and capitalize.
At the center of this transformation is a coalition of esteemed companions:
- Prime Focus Technologies breathes new life into archival content material, using their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.
- MediaSort revolutionizes the broadcasting expertise, making dynamic advert placements and seamless content material supply a actuality, guaranteeing every second resonates with crystal readability.
- Alice & Smith stretches the bounds of fan interplay with XR Server, making the leap from passive remark to lively, immersive participation.
- Microsoft Advertising redefines the promoting panorama, integrating interactive, real-time content material that speaks on to viewers’ pursuits and passions.
- SymphonyAI’s Revedia delivers a masterclass in analytics, turning uncooked knowledge right into a goldmine of insights, enhancing content material technique, and fine-tuning monetization fashions.
- UIC Digital elevates the consumer expertise, melding intuitive design with fascinating aesthetics whereas integrating all methods and elements seamlessly to make sure the consumer journey is as partaking because the content material itself.
Each accomplice demonstration within the NAB Capitalize Zone is a portal to understanding how these contributions not solely assist the Beat the BUZZR®️ expertise but additionally contribute to new income fashions and engagement methods within the media panorama.
Hear from Microsoft and business experience within the classes
In addition to catching us at our sales space, you’ll be able to hear from Microsoft in a wide range of methods. Below are the totally different classes you’ll be capable to discover Microsoft at.
Keynote session
AI in Media and Entertainment—Hear from Paige Johnson, Microsoft’s Vice President of Media Industry, and different business leaders in a dialog across the functions of AI in Hollywood and the advantages and pitfalls of its rising use in productions and improvement.
Microsoft classes
- Unscripted Evolution: How AI is Reshaping Reality TV and Documentaries—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and different business leaders on the thrilling AI expertise that may assist creators unleash new types of unscripted content material, even for actuality TV and documentaries.
- Leveraging Azure AI for Media Production and Content Monetization Workflows—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and Amit Tank of MediaSort as they talk about how Generative AI can streamline media manufacturing, scale back prices, and speed up content material supply to market at scale.
- Retro Reimagined: Monetizing the Future of Interactive TV—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, and different business leaders as they dive into the transformative journey of basic content material into the interactive digital age. They’ll discover the Beat the BUZZR®️ showcase and talk about how the partnership got here to be.
- AI-Empowered Monetization: New Content Strategies for Media Companies—Hear from Andy Beach, Microsoft’s Chief Technology Officer of Media and Entertainment, as he joins NVIDIA to debate new income alternatives and techniques for within the content material financial system, together with predictive analytics and customized suggestions to automated content material curation, era, and focused promoting.
- Content Credentials – New Requirements for Media Provenance Labels for Gen AI Content—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and different business leaders as they offer an replace on the C2PA’s requirements for sustaining media provenance labeling with the emergence of generative AI.
- Panels on New Challenges and Opportunities in Media—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and different business leaders as they talk about how broadcasters, service suppliers, and networking expertise corporations are creating and deploying superior Core Networks to maximise the alternatives of SubsequentGen (ATSC3) Broadcasting.
Microsoft allows media organizations to realize extra via a trusted and safe platform constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. More info will be discovered on Microsoft media and leisure business options.
Silvia Candiani leads Microsoft’s Worldwide Telecommunications and Media Industry, overseeing business technique, go-to-market plan, ecosystem development, and answer improvement. Silvia was previously CEO of Microsoft Italy, centered on accelerating digital transformation. Prior to Microsoft, Silvia led Consumer Marketing for Vodafone in Italy and was beforehand a marketing consultant at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi University and an MBA from INSEAD. Silvia can be a member of the Bocconi University Alumni Advisory Board and Lavazza Group.