Is Beautycounter Coming Back? • Kath Eats


Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming back?”

Last week, Beautycounter Brand Advocates (Consultants) came upon that Beautycounter might be closed/not-operational for fairly a while – till fall of 2024 in any case. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very upset as effectively. I really feel like a rug was pulled out from below me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. In truth the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e-mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.

Beautycounter Closure FAQs

What occurred with Beautycounter?

In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Since the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity below a model new LLC.

As far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however somewhat overspending / poor choices on the administration facet. For instance, transport and customer support at Beautycounter was once high notch. Over the years new transport suppliers and completely different customer support groups led to a less-than-ideal scenario. I can’t say for positive, however I wager these choices had been made to place revenue forward of individuals. And individuals seen! My buddy Teri shares a little bit bit extra in regards to the enterprise facet of issues in her weblog put up right here.

Is Beautycounter coming again?

We have been informed instantly from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher. 

Gregg and her crew are working diligently to rebuild the tech, processes, and platforms that may permit Beautycounter to return with the identical formulations, packaging, and firm identify. Originally they had been going to proceed operations as common and re-launch in May, however Gregg made the onerous determination (which she shared tearfully with us) that it might be smarter of them to pause operations and comb by means of each course of than proceed to run as Carlyle had (suppose transport distributors that had been taking too lengthy and contracts that want renegotiating).  

I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been informed it is going to be pushed by mission similar to it all the time has been, and that’s reassuring. Originally we had been informed all the things was paused because it was, however now it feels like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has stated she hopes to carry again the guide group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and she or he is making an attempt to rebuild within the smartest method! 

While I don’t have a crystal ball, so I can’t say for sure what the longer term holds, I’ve each intention of staying with Beautycounter if and when it resumes.

Can I nonetheless buy Beautycounter merchandise?

From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by means of the Beautycounter web site for the foreseeable future. This is such a bummer as a result of I do know that so lots of you’re keen on and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy in regards to the new perfumes that JUST launched. I heard from so lots of you that you just had been going to purchase a full dimension as quickly as the positioning reopened, and now you’ll be able to’t 🙁 I’m making an attempt to ration the three bottles I purchased so that they final till the autumn (knock on wooden). 

My Thoughts

I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has grow to be an enormous a part of my identification and on-line enterprise. Since the start, I’ve been genuinely excited to hyperlink arms with a B Corporation that was advocating for change within the magnificence business at giant. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially this may damage, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may finally run out. I actually hope Gregg can carry them again to life.

I’m a loyal Beautycounter consumer, what can I do now?

If that you must buy some Beautycounter merchandise: you would possibly have the ability to discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Skin at mine.

If you’re in search of new manufacturers: Beautycounter has been my “easy button” skincare and make-up, however I might be in search of alternate options. I’m performing some homework on my finish and searching into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e-mail listing, you’ll be able to add your e-mail right here for extra detailed information.

I’ve all the time liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten numerous questions on the “next best recommendations” and listed below are some ideas. {These are affiliate hyperlinks.}

Colleen Rothschild

Colleen Rothschild is a model that I’ve tried and liked within the final yr. They have some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I would give the serums a attempt quickly. The security requirements usually are not fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that all the things Colleen smells AMAZING. 

My Favorites:


Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The firm is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The substances are clear and it’s touted to have unbelievable outcomes. I’m ordering a number of the finest sellers!

Things Recommended To Me

Perks embody free transport on $50, 365 day returns, and a free product should you take their skincare quiz

I’m engaged on an extended put up about some swaps to make should you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Stay tuned. 

Thank You

Thank you for the belief you’ve put in me to share suggestions and data with you. Thank you for supporting my enterprise along with your purchases and your loyalty. 


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