We are lower than two weeks away from the National Association of Broadcasters (NAB) 101st Show taking place as soon as once more in Las Vegas, Nevada. As a decade-long returning attendee, I’m at all times excited to be with prospects, companions, and colleagues, shaking fingers and fascinating in stimulating conversations concerning the subsequent wave of innovation hitting the media and leisure {industry}. With new know-how options, expanded partnerships, and rising buyer momentum, I’m trying ahead to highlighting Cisco’s cutting-edge options and companies to our sales space guests this yr.
Our management on this house continues to develop as we innovate throughout our portfolio to rework the best way broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the facility of AI and different rising applied sciences and taking viewers experiences to the subsequent stage.
This yr, we are going to showcase our complete portfolio and display Cisco’s technique and innovation throughout three key areas:
- Enabling dynamic IP manufacturing and workflows
- Transforming content material supply, gadgets, and community assurance
- Operationalizing the fan expertise with cutting-edge, technology-centric venues
Enabling Dynamic IP Production
The broadcast {industry}’s evolution to IP requires sustainable know-how to offer nice multicast visibility and suppleness to permit integration of a number of multicast and/or unicast, on-premises and cloud domains. Visitors to the Cisco sales space can count on to see our flagship answer, Cisco IP Fabric for Media (IPFM), on show on the Cloud Native Media Production- Anywhere demo to indicate how we’re enabling these transitions to IP aligned with SMPTE 2110. With a number of hundred deployments throughout the globe, Cisco IP Fabric for Media continues to function the inspiration to deal with broadcaster’s audio and video necessities.
Cisco IPFM consists of options for Non-Blocking Multicast (NBM), Network Address Translation (NAT), and now, Protocol Independent Multicast flooding mechanism with Source Discovery (PFM-SD). These elements present end-to-end multicast, reside site visitors visibility, simplified and versatile deployment at scale, improvements in NBM energetic, and each PTP and RTP move monitoring. With our simplified community administration and operations instrument for provisioning IP-based media materials, Cisco Nexus Dashboard Fabric Controller (NDFC), customers can now benefit from an expansive view of the community with 2022-7 visibility and enhanced Events UI Tab to seize essential fault notifications.
Together with Intel, we shall be highlighting our revolutionary answer for Cloud Native Media Production which makes use of cloud-native architectures with open requirements and open-source software program to energy new media workflows and assist pace digital transformation.
Transforming Content Delivery, Devices, and Network Assurance
Together with our associate Qwilt, we shall be showcasing Global Edge Cloud for Content Delivery, highlighting how collectively we’re making a extra environment friendly technique to ship extremely distributed reside and on-demand content material. Our joint answer, serving over one billion distinctive subscribers globally, supplies Quality-as-a-Service by pushing content material caching and supply out to the embedded fringe of the provider community.
Comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, the answer primarily based on open caching helps meet the ever-increasing demand for content material supply and edge cloud companies and enhancing re-buffering time, time to first body (TTFF), common bitrate (ABR) and error charge for live-streamed content material supply.
We’ve seen a rising want for trusted collaboration instruments and gadgets to assist drive partaking digital and hybrid leisure experiences, and to attach groups throughout the globe. In the Cisco Devices: Be there, from Anywhere demo, we are going to spotlight intuitive and interoperable gadget experiences which can be designed to make distant and hybrid collaboration seamless and distraction-free, on any assembly platform. The native Microsoft Teams expertise on licensed Cisco collaboration gadgets is designed for frictionless worker experiences.
Accedian will take middle stage in our Cisco Critical Network Assurance demo, highlighting how the latest addition to Cisco’s observability portfolio is offering industry-leading community efficiency monitoring and assurance to assist allow seamless operations for content material suppliers, service suppliers, and extra.
Operationalizing the Fan Experience
One of my private favorites, and arguably the cornerstone of our Sports, Media and Entertainment portfolio, is our best-in-class VisionEDGE answer for IPTV & Dynamic Digital Signage in partnership with Wipro. An answer that really “wow’s”, VisionEDGE supplies dynamic content material administration options and prime quality experiences to each fan, in each seat at venues all around the world together with (however not restricted to) Allegiant Stadium right here in Las Vegas, CITYPARK in St. Louis, Etihad Stadium in Manchester, GEODIS Park in Nashville, Santiago Bernabéu Stadium in Madrid, and SoFi Stadium and Hollywood Park in Los Angeles (host of Super Bowl LVI).
As you make your manner throughout the present ground on the Las Vegas Convention Center throughout NAB be sure you take a look at the Cisco Booth, #W2743 within the West Hall, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of revolutionary new experiences for the media and leisure {industry}.
To be taught extra, go to the Sports, Media and Entertainment part of the Cisco Portfolio Explorer or guide a gathering with us right here.
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