Diet Coke and the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health have joined forces to boost consciousness about ladies’s danger of coronary heart illness. Diet Coke’s Red Dress Program will take heart stage at high-profile occasions.
The Center for Science within the Public Interest factors out that Coca-Cola, whose merchandise will not be precisely coronary heart wholesome, is an odd accomplice for the NHLBI.
Are such partnerships a benign win-win? History suggests in any other case.
In 1984, Kellogg cooked up a partnership with the National Cancer Institute to place well being claims for fiber on the containers of All-Bran cereals. In doing so, Kellogg (and NCI) went across the FDA and undermined that company’s management over well being claims on meals packages — resulting in issues that the company continues to be struggling to repair.