Cloud Cultures, Part 4: Creating distinctive buyer experiences in Italy | Azure Blog


The speedy evolution of technological innovation is actually fascinating, but when there’s something that intrigues me extra, it’s the refined chemistry of the folks, tales, and experiences that form how know-how is used each day. The outcomes of cloud adoption are formed dramatically by the folks and their tradition. These tales present firsthand how know-how and custom mix to kind cloud cultures.

In our first three episodes, in Poland, Sweden, and the United Kingdom, we explored how the folks in these nations have taken vital leaps in delivering new modern applied sciences, and the underlying tradition that helped them get there in distinctive methods. Conversations with companions and clients in these areas gave me a definite view into how a lot of an impression historical past has on the current and future markets. Poland is fearless, leaping proper in and courageously taking over new challenges. Sweden, then again, is formidable, remodeling easy concepts into world successes. In the United Kingdom, their towering aspirations gasoline their dedication to producing premium outcomes. The improvements they’ve created within the cloud are reflective of the distinctive historical past and traditions they imbue. It made me curious to study extra. In our fourth episode, we flip our consideration to a different European nation, and uncover a cloud tradition in Italy.

Watch the Cloud Cultures Italy episode

Italy: Enjoying the second

I’ve at all times been enamored by Italian tradition. In my go to to Milan, Italy, I visited a powerful cathedral, explored extraordinary art work, tasted distinctive cuisines, skilled an Italian cup of espresso, witnessed the well-known Italian fashions, and even took a protracted drive within the countryside in an attractive sportscar. While there, I observed a typical theme. These easy pleasures are loved by Italians each day. These lovely experiences enable them to decelerate and recognize every second.

A red sports car driving in Italian countryside

I really like that Italy has its personal approach of doing issues—and that it stays true to how they innovate as properly. Reminding us to contemplate the fantastic thing about life, the attraction of simplicity, and the way we are able to use know-how to raise on a regular basis moments into highly effective emotions. It’s a Cloud Culture that understands true buyer satisfaction is twofold: You have your product AND the enjoyment of the expertise you’ve constructed round it.

“The technology is something that touches every part of our business, with speed, flexibility and transparency. The cloud technology is directly connected to how our end customers experience each cup of Lavazza coffee.” —Fabio Rangaioli, Information Technology Global Director of Lavazza Group. 

Our conversations with clients and companions helped me see how the highly effective winds of innovation which have converged with native customs, values, and methods of dwelling in Italy, helped create one thing distinctive.

How are Italian clients utilizing the cloud?

These conversations helped uncover simply how far Italian corporations will go to prioritize distinctive experiences, permitting life to decelerate just a bit bit to benefit from the current second. Below are just some of the Italian clients who’re remodeling their companies to adapt to the rising wants of their clients in Italy, and past:

  • Zegna established as a material maker in 1910 and is internationally acknowledged as a number one world luxurious menswear model. Zegna constructed their fame on high-quality materials, notably cashmere and wool, and a refined expression of class for males. Their ZEGNA X system permits for a personalised procuring expertise utilizing a 360 configurator that makes it attainable for the corporate to fulfill the wants of shoppers the place they reside—which is more and more extra in a digital area.
  • CREA is the principal Italian analysis group devoted to the agricultural meals provide chains, working below the Italian Ministry of Agriculture, Food Sovereignty, and Forests. They have twelve analysis facilities that take care of animal husbandry, aquaculture, plant vitamin, soil fertility, mechanics, robotics, genomics, and bioinformatics. With the primary impression of agriculture on meals, CREA is strongly dedicated to acquiring high quality and wholesome meals to deliver to the desk of Italians.
  • Lavazza Group is a number one producer of espresso merchandise, based mostly in Turin. Since their begin in 1895, the corporate has strived to take care of the identical values as their first little espresso store, whereas rising their enterprise to greater than 140 nations worldwide, with over 30 billion cups of espresso produced yearly. To enhance the espresso expertise, they use the cloud to watch the well being of their espresso machines to make sure it should produce the right cup of espresso.

Learn extra on how the cloud is impacting fashionable enterprise

Technology doesn’t outline folks and tradition however as a substitute tradition defines know-how and the way we use it. The cloud tradition in Italy has proven me how we are able to use know-how to raise on a regular basis moments into highly effective experiences. Milan, Italy, is house to one in every of our latest datacenter areas, supporting the Microsoft Cloud. Italian clients are already making the most of a broad set of Azure companies from this new area, serving to them meet native knowledge residency and compliance necessities whereas permitting them to check the bounds of innovation with fashionable options to realize their enterprise objectives and aspirations. As we transfer into this subsequent period of digital transformation, with AI on the forefront, our mission has by no means been extra vital—to empower each individual on the planet to realize extra. Everyone has a job to play in creating a greater world and at Microsoft we merely need to present the instruments and assets to take action.

Watch the Cloud Cultures: Italy episode at this time.


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