iPhone 15 fails to spice up Taiwanese suppliers as gross sales plunge


Major suppliers to Apple in Taiwan recorded one other substantial gross sales decline in September, falling 16.4% year-over-year to NT$1.24 trillion ($38.7 billion). The drop comes regardless of the launch of Apple’s newest iPhone fashions and new Android units from opponents and follows comparable information from the PC market.

According to an Oct. 12 Bloomberg report, the gross sales decline extends a downward pattern that started in 2022 for Taiwan’s contract chipmakers and electronics assemblers that provide Apple and different tech giants. The September figures mark the steepest month-to-month drop since June. For the primary 9 months of 2023, gross sales have fallen 8.8% in comparison with the identical interval final 12 months.

The new iPhone 15 lineup went on sale in September, with upgrades to the bottom mannequin receiving constructive opinions. However, the iPhone launch did little to spice up suppliers’ gross sales. This highlights the smartphone market’s maturity and Apple’s challenges in spurring demand for brand spanking new fashions.

Taiwan Semiconductor Manufacturing Company, the world’s largest contract chipmaker, recorded a 13.4% gross sales decline in September. This was higher than many analysts feared, reflecting TSMC’s energy in non-smartphone segments like high-performance computing chips.

Device assemblers like Hon Hai Precision Industry (Foxconn) and Compal Electronics posted double-digit proportion declines in September. Quanta Computer, one other main Apple contract producer, additionally noticed vital decreases — revealing challenges confronted throughout Apple’s Taiwan-based meeting ecosystem.

The gross sales downturn displays each softening shopper demand for private electronics like smartphones and market saturation in developed international locations. The subsequent catalyst for development within the smartphone market is unclear, as new options like foldable shows have but to go mainstream.

Going ahead, Apple and its suppliers should goal development avenues outdoors smartphones and PCs, together with new product classes like AR/VR headsets. Software and companies have turn out to be more and more important to Apple’s outcomes as {hardware} gross sales average — however, within the close to time period, Taiwan suppliers face extra uncertainty and potential draw back amid a sluggish world economic system and weak electronics demand.

Radek Zielinski

Radek Zielinski is an skilled expertise and monetary journalist with a ardour for cybersecurity and futurology.


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