Accel leads $21M funding in UK care dwelling market Lottie


The U.Okay. care dwelling sector was pegged as £7.7 billion market in 2021, in accordance with most up-to-date estimates, but capability is shrinking at a time when the typical age of the final inhabitants continues to develop.

Throw into the combo an absence of transparency over pricing and repair availability, and it’s clear that households on the lookout for the probably the most appropriate care dwelling for his or her aged family members face mounting challenges. This is one thing that Lottie is setting out deal with, with a web based market that helps these searching for care discover the very best care properties and providers for his or her wants, whereas additionally catering to further classes resembling home-care.

Founded out of London in 2021 by brothers Will and Chris Donnelly, Lottie claims some 500,000 month-to-month customers, which it says represents 300 p.c progress over the previous 12 months. Following on from a $7 million funding spherical final 12 months, the corporate at present introduced it has raised $21 million (£16.35 million) in a Series A spherical of funding led by U.S. VC big Accel, with participation from current backer General Catalyst.

Found missing

The social care sector has not been massively disrupted by the digital revolution these previous few a long time, with households usually having to liaise immediately with native care providers, or use directories and web sites resembling Care UK or which don’t all the time have all the data {that a} care-seeker may want, resembling pricing and real-time availability.

Last 12 months, Lottie acquired a care dwelling software program firm referred to as Found, which many care properties already used to handle the occupancy and CRM aspect of their enterprise. Off the again of this, Lottie is now providing real-time service availability, solely displaying listings which have precise capability — which is a significant time-saving for conditions the place households have to discover a care dwelling shortly.

“Prior to Lottie, and based on our research, families would find themselves contacting an average of six services before reaching a service that had availability and could meet their care requirements,” Lottie co-founder and co-CEO Will Donnelly defined to TechCrunch. “By contrast, Lottie allows families to instantly connect with services accepting new clients today, and therefore supercharges the search process.”

Lottie listing

Lottie itemizing Image Credit: Lottie

With Found built-in into its market, Lottie can supply care suppliers a holistic platform for managing enquiries, buyer relationships, occupancy, financials, and extra. This additionally signifies that sooner or later, Lottie will handle funds, in order that households will pay immediately via the platform much like different reserving marketplaces.

“In addition to this, Found will allow Lottie to digitise the viewing, health assessment and referencing stages of the booking process, all of which remain offline today and are currently undertaken via manual means,” Donnelly stated.

Lottie / Found: Dashboard

Lottie / Found: Dashboard Image Credit: Lottie

In phrases of enterprise mannequin, Lottie monetizes through a number of streams. Through its core market, care suppliers are at present charged for lead generations and billed on a pay-per-query foundation.

“This charge model supports Lottie in giving care seekers access to care services with immediate vacancies, as providers will turn off their listings once they’re service is at full capacity, and they no longer wish to pay for additional new enquiries,” Donnelly stated.

But with Lottie shifting to a market mannequin through its Found integration, it is going to quickly take a share charge from the length of every residency booked via the Lottie platform. And as a SaaS firm, Lottie may even be charging care suppliers for utilizing its software program, with a subscription mannequin in place beginning at £150 per thirty days.


While Lottie is totally targeted on the UK care dwelling marketplace for now, the truth that it has secured two main U.S. VC corporations as backers, who between them have invested within the likes of Spotify, Slack, Atlassian, AirBnb, and Snap, is considerably telling of its international aspirations. However, Donnelly stated that he doesn’t envision the corporate seeking to worldwide markets till 2025.

“International expansion is on our radar, and it was a key reason for why we have strategically aligned ourselves with two global venture capital funds,” Donnelly stated. “The U.S. market will offer Lottie’s first route to international expansion due to the similar market characteristics.”

With one other $21 million within the financial institution, taking its whole funding to $31 million to this point, the corporate stated that it plans to double its headcount to greater than 100 by the tip of subsequent 12 months because it builds out its tech.

“While we will grow all departments, Lottie’s main hiring focus is on expanding our product and engineering teams,” Donnelly stated. “With the additional funding, Lottie plans to build out Found to be a comprehensive home operating system and modular solution, meaning providers no longer need to use multiple software’s to manage their operations and instead can just use one single system — that being Found.”


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