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Gathering insights from information is a more practical course of if that information isn’t fragmented throughout a number of programs and information shops, whether or not on premises or within the cloud. Amazon AppFlow offers bidirectional information integration between on-premises programs and purposes, SaaS purposes, and AWS companies. It helps clients break down information silos utilizing a low- or no-code, cost-effective answer that’s straightforward to reconfigure in minutes as enterprise wants change.
Today, we’re happy to announce the addition of twenty-two new information connectors for Amazon AppFlow, together with:
- Marketing connectors (e.g., Facebook Ads, Google Ads, Instagram Ads, LinkedIn Ads).
- Connectors for customer support and engagement (e.g., MailChimp, Sendgrid, Zendesk Sell or Chat, and extra).
- Business operations (Stripe, QuickBooks Online, and GitHub).
In whole, Amazon AppFlow now helps over 50 integrations with varied completely different SaaS purposes and AWS companies. This rising set of connectors will be mixed to allow you to realize 360 visibility throughout the information your group generates. For occasion, you might mix CRM (Salesforce), e-commerce (Stripe), and customer support (ServiceNow, Zendesk) information to construct built-in analytics and predictive modeling that may information your subsequent finest supply choices and extra. Using net (Google Analytics v4) and social surfaces (Facebook Ads, Instagram Ads) permits you to construct complete reporting in your advertising investments, serving to you perceive how clients are partaking along with your model. Or, sync ERP information (SAP S/4HANA) with customized order administration purposes operating on AWS. For extra data on the present vary of connectors and integrations, go to the Amazon AppFlow integrations web page.
Amazon AppFlow and AWS Glue Data Catalog
Amazon AppFlow has additionally just lately introduced integration with the AWS Glue Data Catalog to automate the preparation and registration of your SaaS information into the AWS Glue Data Catalog. Previously, clients utilizing Amazon AppFlow to retailer information from supported SaaS purposes into Amazon Simple Storage Service (Amazon S3) needed to manually create and run AWS Glue Crawlers to make their information out there to different AWS companies resembling Amazon Athena, Amazon SageMaker, or Amazon QuickSight. With this new integration, you possibly can populate AWS Glue Data Catalog with a couple of clicks immediately from the Amazon AppFlow configuration with out the necessity to run any crawlers.
To simplify information preparation and enhance question efficiency when utilizing analytics engines resembling Amazon Athena, Amazon AppFlow additionally now lets you manage your information into partitioned folders in Amazon S3. Amazon AppFlow additionally automates the aggregation of information into recordsdata which might be optimized to the dimensions you specify. This will increase efficiency by lowering processing overhead and bettering parallelism.
You can discover extra data on the AWS Glue Data Catalog integration within the current What’s New put up.
Getting Started with Amazon AppFlow
Visit the Amazon AppFlow product web page to be taught extra in regards to the service and view all of the out there integrations. To provide help to get began, there’s additionally a number of movies and demos out there and a few pattern integrations out there on GitHub. And lastly, do you have to want a customized integration, attempt the Amazon AppFlow Connector SDK, detailed within the Amazon AppFlow documentation. The SDK lets you construct your individual connectors to securely switch information between your customized endpoint, software, or different cloud service to and from Amazon AppFlow‘s library of managed SaaS and AWS connectors.