Home Tech G4 shuts down after layoffs, Frosk firing, WWE deal falls aside

G4 shuts down after layoffs, Frosk firing, WWE deal falls aside


After mass layoffs lower than a 12 months after its return, Comcast’s video game-centric tv and on-line community G4 is shutting down, in accordance with a report from Deadline citing an inside e mail from Comcast Spectacor CEO Dave Scott.

“Over the previous a number of months, we labored laborious to generate … curiosity in G4, however viewership is low and the community has not achieved sustainable monetary outcomes,” Scott wrote. “That is actually not what we hoped for, and, because of this, we’ve got made the very troublesome determination to discontinue G4’s operations, efficient instantly.”

Whereas G4 has struggled all through 2022, the shutdown itself was sudden. The Washington Submit seen one other e mail despatched Sunday from G4 head Joe Marsh to staff that knowledgeable workers that G4′s Los Angeles facility could be closed till Oct. 18 — and that every one streams had been postponed. However that e mail didn’t point out the community’s shutdown. Moreover, former G4 staff who requested anonymity because of the signing of nondisclosure agreements informed The Submit that workers had been locked out of inside communication companies like Slack and Google Drive with out instant rationalization. This got here after crew from “Enviornment,” a present produced as a part of an important take care of the WWE, give up final week, in accordance with ex-employees.

G4 is Comcast’s try at reviving a community from the early 2000s that imagined what televised online game protection and leisure may appear to be years earlier than content material creators on YouTube and Twitch started amassing thousands and thousands of viewers. Regardless of repeated makes an attempt at bringing stated creators into the fold — reveals corresponding to “Title Your Value” had been hosted by Twitch stars like AustinShow (who has not publicly divulged his full identify) — the community by no means discovered its footing when competing in opposition to particular person influencers, who themselves had been impressed by G4′s authentic, 2002-2014 iteration.

Expenditures for visitor expertise seem to have performed a job within the closure. In line with a number of G4 staff interviewed by The Submit, some high-profile creators demanded day charges of $25,000-$30,000 when invited to seem as company on G4.

A number of occasions presaged G4′s demise. The nosedive that culminated Sunday started when then-president Russell Arons exited G4 on the finish of August. In September, G4 laid off greater than 20 crew members, a lot of whom labored on reveals like online game assessment and commentary flagship “X-Play.” Every week later, Kotaku reported that one of many revived G4′s most distinguished faces, “X-Play” host Indiana “Froskurinn” Black, was now not with the community. Later that very same month, Kevin Pereira — one of many largest names to come back out of the unique 2005-13 run of geek tradition selection program “Assault of the Present,” who additionally hosted its reboot — additionally departed.

In Sunday’s memo, Scott expressed his regrets.

“I do know that is disappointing information, and I’m dissatisfied, too,” he wrote. “I wish to thanks and everybody on the G4 workforce for the laborious work and dedication to the community.”


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