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Ikea, the big-box Swedish furnishings and meatball retailer, continues to broaden into the patron electronics class. Its newest providing is the $15 Vappeby, a conveyable Bluetooth speaker that is additionally waterproof.
The speaker, which is available in black, purple and yellow, could be paired with one other Vappeby, Ikea mentioned in a press launch final week. It can have 80 hours of playtime when audio is at 50% quantity.
Ikea says the speaker has an IP67 water resistance score, which means it will possibly deal with being submerged beneath water for as much as 1 meter (3.3 ft) for as much as half-hour. But shoppers are suggested to not check the boundaries of a tool’s water and dirt resistance, no matter IP score.
Ikea has slowly been increasing into the patron electronics house since 2012. The firm has launched hubs for sensible residence merchandise, air high quality screens, bookshelf audio system and desk lamp-speaker hybrids. While Ikea reported complete retail gross sales of $43.5 billion in 2022, up 6.5% over the yr prior, it did not element how a lot got here from the sale of client electronics. Ikea’s technique with the Vappeby, like with its furnishings, appears to be to undercut the competitors on worth. The Vappeby is cheaper than the entire gadgets on our roundup of the finest transportable mini Bluetooth audio system by an honest to extensive margin.
Ikea did not instantly reply to a request for added remark.