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If you’ve ever run a 5K race, that the final mile usually determines the winner. It’s all about timing: You have to decide on your second to speed up the tempo, draw back from the runners round you, and cross the end line first.
Selling cybersecurity options is like working a 5K. You and dozens of different sellers are vying for place to win offers within the profitable (and extremely aggressive) small and medium enterprise (SMB) market. But as a Cisco accomplice, you’ve bought a definite benefit. And proper now could be your second to kick into excessive gear, as a result of Cisco is setting you as much as win—with a superior product and implausible incentives that your competitors can’t match.
Are you prepared to do that? I’m going to point out you how one can win the SMB market with Cisco Secure Networking options like Meraki MX.
Recognize SMBs’ distinctive safety challenges
SMBs want rather more from their safety options than what they’re usually getting. In 2024, being “small” doesn’t imply you get to fly beneath the radar: 43 p.c of cyber assaults now goal SMBs. No marvel that cybersecurity is now the number-one precedence for SMB IT groups, in line with a TechValidate survey. Organizations want a complicated answer to cease refined threats.
But that’s not their solely requirement. An ultimate safety answer must be:
- Simple: Easy setup and intuitive operations are paramount, since SMB IT groups usually have restricted employees and assets.
- Scalable: Fast-growing SMBs want a versatile answer that may broaden with their wants.
- Fast: Security can’t decelerate community efficiency. SMBs have to hold workplace and distant employees productive to satisfy enterprise objectives.
- Cost-effective: SMBs with restricted budgets have to do extra with much less. They want an answer that gives a decrease complete price of possession (TCO) over the long run.
The bar is a lot increased now—and for the sellers pushing inferior safety merchandise, that actuality is unwelcome information. But for Cisco companions such as you, it’s one thing to embrace.
Lead with Meraki MX, a converged networking and safety answer
With Cisco Secure Networking options just like the cloud-delivered Meraki MX, you received’t simply test each field—you’ll exceed buyer expectations. Meraki integrates superior firewall safety with the number-one SD-WAN networking answer. Let’s unpack why Meraki is the best-in-class converged answer with unmatched simplicity and efficiency:
- Superior malware safety: Cisco Meraki MX blocks 98 p.c of malware threats, in line with a 2023 Miercom efficiency analysis. That’s 25 p.c higher than the trade common, and 2x more practical than many standalone options.
- Zero-touch deployment: Meraki MX is actually zero-touch, leading to 30 p.c quicker firewall deployment.
- Best community visibility: Meraki provides the perfect community visibility and acknowledges roughly 6,000 purposes—27 p.c greater than main opponents.
- Expandable platform: As your clients’ wants evolve and companies develop, they will add extra Meraki gadgets to create linked, clever workspaces—all managed from a single dashboard.
- Award-winning on-prem possibility: Do your clients want an on-premises answer? Offer the Cisco Firepower 1010, SE Labs’ 2023 winner for greatest next-generation firewall.
- SASE structure, now for SMBs: Many SMB organizations can profit from a safe entry service edge (SASE) structure, with Meraki SD-WAN as its basis. SASE can streamline and combine networking and safety within the cloud, and join distant employees to any software throughout any community, from wherever.
Cisco is among the largest cybersecurity firms with probably the most complete portfolio of options to satisfy your clients’ wants. We’re additionally the worldwide networking chief, and that’s why our converged Secure Networking options stand above the competitors.
Make promoting simpler and extra worthwhile with Cisco
Beyond its best-in-class standing, Meraki provides different great promoting benefits, beginning with increased revenue margins, recurring income, and elevated lifetime worth. Did that Meraki boasts a 91 p.c license renewal fee? Meraki creates blissful SMB clients, 97 p.c of whom agree that Cisco is an effective answer for SMBs. Cisco Meraki additionally takes the friction out of your gross sales motions, with clear product pricing, complete options, and world-class assist.
Cisco is absolutely dedicated to serving to companions such as you to develop your small business and enhance profitability. We’re regularly enhancing and streamlining our Cisco Partner Program, primarily based on accomplice suggestions. From high-quality gross sales and advertising assets to the versatile Cisco Enterprise Agreement, we make promoting simpler to present you an edge.
Ready, set, SELL with new provides and promotions
Now for the ultimate enhance that will help you win: beneficiant new provides, reductions, and incentives that push your offers to closed-won standing. Learn what’s accessible to you, from the Secure your Future with Meraki MX and our Secure the Edge Firewall Promotion to drive new adoption and higher profitability.
The SMB market is extremely aggressive, however proper now the race is yours to win. With superior safe networking options and engaging incentives, Cisco offers you the ability to speed up in that final mile—and go away your competitors behind.
Visit SalesConnect to get began
Visit the SalesConnect Secure Network web page for the whole lot that you must win SMB offers: gross sales enablement supplies, product information sheets, trainings, and the newest provides.
We’d love to listen to what you suppose. Ask a Question, Comment Below, and Stay Connected with #CiscoPartners on social!
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