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GreyOrange mentioned its Series D will help scaling of its warehouse automation. Source: GreyOrange
As extra warehouses add automation, buyers are recognizing the market potential. GreyOrange Inc. at the moment introduced the primary shut of its Series D spherical at $135 million. The Atlanta-based firm mentioned the funding validates its method to warehouse and retail automation with hardware-agnostic software program, licensed robots, and sensors.
GreyOrange mentioned it plans to make use of the expansion capital to “accelerate technology leadership” and proceed its international enlargement. The firm additionally intends to additional help its success orchestration platform in warehouses, distribution facilities, and retail shops.
“As we scale our technology and enhance customer experiences and operational efficiency, we recognize that keeping the needs of our customers at the center of our product and solution roadmap has proven essential for our customers’ success, as well as our own,” mentioned Akash Gupta, co-founder and CEO of GreyOrange, in a launch. “This Series D funding amplifies our commitment to leadership within the AI and robotics orchestration space and affirms our thought leadership within this market.”
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GreyOrange orchestrates cell robots
Founded in 2012, GreyOrange claimed that its deal with innovation and buyer satisfaction “marks a new era in efficient, responsive supply chain solutions.” The firm promised that its synthetic intelligence-driven autonomous cell robots (AMRs) can enhance productiveness, empower progress, mitigate labor challenges, scale back danger and time to market, and create higher experiences for patrons and staff.
“The overall growth seen in the warehouse automation sector will continue to be a strong tailwind,” mentioned GreyOrange.
“By 2027, over 75% of companies will have adopted some form of cyber-physical automation within their warehouse operations,” in line with the 2023 Gartner “Hype Cycle for Supply Chain Execution Technologies” report.
“As companies expand their use of robotics, most will eventually have heterogeneous fleets of robots from different vendors performing various tasks, which will require standardized software that can easily integrate to a variety of agents and robot platforms,” added Gartner. “These solutions will assign work to the right robots based on the characteristics of immediate and prioritized tasks and communicate with other types of automation (agents) like door or elevator controls.”
In addition to AMRs and its success orchestration platform, GreyOrange offers goods-to-person (G2P) automation, assistive choosing robots, sortation and conveyance techniques, tote-to-person robots, and “dock-to-stock” techniques.
The firm mentioned its progress and adoption charge with market-leading Fortune 500 prospects show its “capability to lead tech transformation in the global supply chain automation space.” Last week, GreyOrange introduced a partnership to combine its software program with Hai Robotics’ AMRs.

GreyOrange mentioned it’s persevering with its international enlargement. Source: GreyOrange
Venture capital corporations give vote of confidence
Anthelion Capital, previously TD Cowen Sustainable Investments, led GreyOrange’s Series D financing. GreyOrange raised $110 million in May 2022.
“Not only has GreyOrange automated the movement of goods within the warehouse, but the company has also built a network that optimizes how retailers move their goods across their entire supply chain,” mentioned Vusal Najafov, co-founder of Anthelion Capital. “Their capability to improve operational efficiency in various settings and their innovative approach in transforming inventory into a more productive asset in warehouses and retail spaces are key reasons for our excitement in leading this funding round.”
Founded in 2015, Anthelion Capital offers versatile capital and information science options to environmentally sustainable firms. In 2018, the New York agency partnered with Cowen Inc. to advance progress as Cowen Sustainable Investments.
This month, co-founders Najafov and Ewa Kozicz reacquired the agency and rebranded it again to Anthelion Capital. The platform has $1.3 billion in belongings, primarily from giant institutional buyers together with pension plans and sovereign wealth funds.
In addition, GreyOrange mentioned its newest funding spherical displays a robust vote of confidence from present buyers reminiscent of Mithril, 3State Ventures, and Blume Ventures.
“GreyOrange’s technical and commercial advances reinforce our shared mission to bring game-changing automation and productivity to retail,” mentioned Ajay Royan, founder and managing normal companion of Mithril Capital.
“GreyOrange’s thoughtful implementation of their pioneering technology has earned the trust of the world’s largest retailers and logistics partners,” he mentioned. “GreyOrange is leading a major shift in productivity, safety, and novel forms of convenience that will benefit hundreds of millions of consumers.”