We just lately wrapped this yr’s first Super Weekend gathering of coaches throughout North America, the U.Ok. and France — and of all of the thrilling new matters mentioned, one dominated all of them: “What is Health Esteem, and why are we changing the name of the platform from Beachbody to BODi?”
I’m getting requested this quite a bit recently. Here’s the reply.
There is an enormous untapped market that rejects the Imperfection Economy’s health and diet options as a result of most adults don’t need to be informed what to do. They don’t need to sacrifice having fun with life. And they don’t need to be made to really feel they’re unworthy except they’re pursuing a bodily splendid.
Here’s why that issues: More than 150 million adults in North America are displaying us they don’t suppose the result’s well worth the sacrifice, and so they don’t need to spend money and time on the prospect of failing or including extra judgment to their lives.
But they do need to really feel good — and so they need to be wholesome.
That is an enormous market that wants an answer — one which doesn’t make them really feel like shit about themselves of their pursuit of getting and feeling wholesome. A platform that provides confirmed, complete options and not using a judgmental subtext will assist them succeed and really feel welcome.
And the barrier to entry is low: Simply changing high-sugar/high-calorie dessert habits with a scrumptious superfood swap is an efficient place to start out. “Don’t want to work out? I get it. How about dessert?”
This is a chance to assist thousands and thousands of individuals improve their enjoyment of life and obtain wholesome/predictable weight reduction whereas supporting their shallowness on the identical time.
That’s Health Esteem, a brand new class that helps folks be ok with themselves and take motion to get wholesome — on their phrases.
With our huge array of applications and approaches, and the combination of recent positive-mindset grasp courses every month, we’re reworking into the corporate that may assist these 150 million folks search and obtain excessive Health Esteem.
So, we’re altering our identify from Beachbody to BODi, as a result of we reject the premise of the Imperfection Economy, which prioritizes bodily look above all else. We’re as a substitute transferring towards this new, holistic class — Health Esteem — and a reputation to mirror our evolution.
“Results” and aesthetics nonetheless play a job — folks care about how they appear, and our instruments are highly effective. But that’s secondary to how folks need to really feel, as a result of individuals are happiest after they really feel good. And comfortable prospects are the very best prospects.
We have gotten the world’s first Health Esteem Platform, the place it at all times feels good to be your self when you work on your self. And we’re celebrating this class all January, the formally acknowledged World Health Esteem Month.
We’ve had an excellent 24 years as Beachbody. We helped lots of people. But we’re taking our foot off the brake and shifting into a brand new gear as we simplify what it takes to get wholesome and comfortable — and it’s resonating like nothing we now have executed earlier than.
We are BODi. And that is Health Esteem.