Ford follows Tesla’s lead, cuts costs on Mustang Mach-E

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Ford follows Tesla’s lead, cuts costs on Mustang Mach-E


An orange Ford Mustang Mach-E GT burning rubber at an autocross
Enlarge / It’s not been designed to be a Nürburgring taxi, however swap the Mach-E GT Performance Edition into Unbridled Extend if you are going to autocross it.

Ford


If you have been on the fence about shopping for a brand new Ford Mustang Mach-E, excellent news: Ford has dropped costs throughout the lineup of its first battery-electric car. At the low finish, there is a $900 drop on the RWD standard-range base mannequin, listed at $45,995. At the opposite finish is a $5,900 lower for the GT Extended Range, which now carries a $63,995 MSRP.

In addition to the worth cuts, Ford may also improve manufacturing of the Mustang Mach-E. The carmaker now plans to construct 130,000 BEVs for the North American and European market, an enormous improve from the beforehand deliberate 78,000. The manufacturing improve will in flip lower wait occasions for brand spanking new vehicles, a sticking level for drivers able to commerce hydrocarbons for electrons. Those who’ve already ordered new BEVs from Ford will get the decrease costs as properly.

2023 Mustang Mach-E Former MSRP Updated MSRP Change
Select RWD Standard Range $46,895 $45,995 $900
Select eAWD Standard Range $49,595 $48,995 $600
California Route 1 eAWD Extended Range $63,575 $57,995 $5,580
Premium RWD Standard Range $54,975 $50,995 $3,980
Premium eAWD Standard Range $57,675 $53,995 $3,680
GT Extended Range $69,895 $63,995 $5,900

Ford’s transfer comes simply two weeks after Tesla discounted a few of its fashions by as a lot as 20 %. At the underside of the lineup, the Model 3 RWD is now $43,990—$3,000 cheaper than it was final yr. The Model Y has been closely discounted as properly, with the Long Range and Performance fashions seeing a $13,000 low cost.

“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” Marin Gjaja, chief buyer officer of Ford Model e, stated in an announcement. “Our customers are at the center of everything we do—as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”

The value cuts may also carry extra of the Mach-E lineup below the $55,000 cap for IRS BEV tax credit. Although Ford markets the Mustang Mach-E as an SUV, the IRS does not agree, so the IRS’s $80,000 restrict for SUVs doesn’t apply right here.

The Mustang Mach-E was the No. 3 BEV mannequin within the US in 2022, with Ford saying that two-thirds of gross sales are to prospects new to the carmaker.

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