Today, we’re internet hosting our first-ever Marketplace Summit and giving each ISV and software program as a service (SaaS) supplier a digital front-row seat to discover ways to maximize market alternative and do extra with much less.
While we enter unsure financial occasions, cloud budgets stay sturdy and SaaS retains its progress trajectory as prospects look to prioritize investments. Gartner estimates $177 billion in SaaS spend by the top of the 12 months and these numbers proceed to develop. To assist ISVs capitalize on this SaaS alternative, we’re excited to announce that the ISV Success program is now globally out there and in public preview. This simplified path helps ISVs as they construct throughout the Microsoft Cloud, together with Azure, Microsoft Teams, Dynamics 365, Power Platform, and our end-to-end safety suite.
The worth of Microsoft partnership
Built inside the basis of the Microsoft Cloud Partner Program, the ISV Success program is the simplified path ahead for all ISVs. As SaaS suppliers look to innovate, there’s great worth in partnership. According to IDC, Microsoft companions that construct software program earn $10.11 for each $1 greenback of Microsoft income. ISVs can begin to notice profitability by not solely constructing their answer with the Microsoft Cloud however by promoting by the industrial market. By embracing {the marketplace} as a central go-to-market technique, ISVs can attain Microsoft prospects, simplify gross sales, and unlock progress by attaching to a low-touch or no-touch gross sales channel that’s out there 24/7.
Palo Alto Networks, an early adopter to {the marketplace}, sells its safety choices by the industrial market and skilled transaction progress of greater than 300 % final 12 months in market gross sales—making a persistent, always-on income stream.
“Leveraging the Microsoft industrial market makes it simpler and quicker for purchasers to acquire cybersecurity options from Palo Alto Networks—unlocking progress at an unprecedented fee,” notes Prem Iyer, Vice President of Ecosystem Partners at Palo Alto Networks. “As prospects proceed to maneuver to public cloud, we’re now capable of hit each market section from SMB to giant enterprise, all by {the marketplace}.”
Support for each ISV, at each stage
The ISV Success program is devoted to providing help throughout the applying progress cycle—from constructing on Microsoft Cloud, publishing to market, and rising by go-to-market channels.
Public preview marks the consolidation of Marketplace Rewards into the ISV Success program. This creates one single, easy-to-use advantages providing that’s housed inside the Microsoft Cloud Partner Program to help ISVs and SaaS suppliers throughout the applying lifecycle. With Marketplace Rewards, ISVs get itemizing optimization, best-in-class advertising and marketing help, and extra cloud credit based mostly on gross sales—the extra you promote, the extra you earn.
ISVs that use Marketplace Rewards see a five-times improve in gross sales in contrast to people who don’t
Additionally, we’re excited to broaden the choices inside the ISV Success program. For options with a excessive quantity of projected Azure consumption, individuals can qualify for extra cloud credit and as much as 50 hours of one-to-one consultations. Holistically, the ISV Success program has a retail worth of $126,000 USD for the core providing and $146,000 USD for the expanded. The expanded providing shall be coming into non-public preview quickly.
Early successes
In preview, we welcomed almost 2,000 ISVs into the ISV Success program. I not too long ago sat down with a number of individuals to listen to about how they’re innovating with Microsoft Cloud and are attending to market faster by itemizing on {the marketplace}.
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Akouo: By tapping into the sources of the ISV Success program, Akouo’s crew of 12 has moved the applying from improvement in October of 2021 to a transaction-ready answer that can quickly be listed on the industrial market. With the ISV Success program, they’re receiving high-touch help because it builds its answer throughout the complete Microsoft Cloud and they’re absolutely dedicated to market as its go-to commerce platform. “From day one of deciding to be 100 percent Microsoft, we have been reassured every step along the way that we made the right choice. The ongoing accessibility and support from the ISV Success program has been a game changer for us.”—James Anderson, Chief Executive Office, Akouo Technologies |
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Aviatrix: Aviatrix participated within the ISV Success program and considerably accelerated and expanded the adoption of their Aviatrix Intelligence Cloud Networking answer. The ISV Success program accelerated their time to market—their itemizing went dwell in May of 2022, and by July, income is flowing in that requires no gross sales engagement. Simply having their answer out there on market has opened an automatic and new income channel. “The adoption of Aviatrix Intelligent Cloud Networking has been accelerated with the ISV Success program. With the program’s support, enterprise customers can deploy business-critical applications in the cloud through training resources and powerful tools. By going to market through the commercial marketplace, we have been able to gain access to millions of Microsoft customers across the globe and land sales directly through Azure Marketplace.”—Shahzad Ali, VP Solutions Architecture, Aviatrix |
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Maidenhead Bridge: Based in England, Maidenhead Bridge is a small, six-year-old firm with a collection of Cloud Security Connector options that enable prospects to connect with cloud safety gateways with out trouble. With the ISV Success program, they’ve tapped advantages for assist with onboarding to Azure Marketplace and now boast 250 new prospects worldwide, together with authorities our bodies and huge enterprise pharma and finance. “Microsoft is the only cloud provider that understands ISVs. They know in advance our challenges and struggles to create, publish, promote, and scale our products in Azure Marketplace. With the ISV Success program, Microsoft provides us with invaluable support and training.”—Adrian Larsen, Chief Executive Officer, Maidenhead Bridge |
In abstract, if your organization can profit from knowledgeable steerage to innovate throughout the Microsoft Cloud and speed up time to market by the industrial market, we encourage you to affix the ISV Success program. To be taught extra about maximizing {the marketplace} alternative, all of the Marketplace Summit content material shall be out there on demand. Topics embody how you can create a cloud-first go-to-market technique, a deep dive into {the marketplace} roadmap, tricks to land enterprise offers to unlock the Fortune 500, and extra.