For final golf lovers like me, the calendar altering to February means two vital issues – (1) we’re in the future nearer to raised, extra constant {golfing} climate, and (2) one among my favourite occasions on the PGA TOUR is simply across the nook – the AT&T Pebble Beach Pro-Am at Pebble Beach, California.
Not solely is the Pro-Am one of the vital enjoyable and distinctive occasions on the skilled golf calendar, however it is usually Cisco’s first vital occasion of the 2023 season. For years, Cisco has had a big model presence at this match, along with serving because the title sponsor of the adjoining charity occasion, the Cisco Million Dollar Hole-in-One for Charity.
Teeing Up Tomorrow to bridge broadcast and on-site experiences
This yr, we’re excited to make use of the event to debut our new platform throughout our golf portfolio – Teeing Up Tomorrow. As our presence within the sport has grown over the previous a number of years, so has our give attention to utilizing the sport of golf as a method of advancing our company goal: to energy a extra inclusive future for all. With partnerships spanning many aspects of the game – from the United States Golf Association (USGA) to the Advocates Professional Golf Association (APGA) Tour to Stephen Curry’s UNDERRATED Golf Tour and extra – Cisco is uniquely located to make use of our options and our folks to make a constructive, lasting influence on the sport.
That means utilizing our know-how to carry golf to followers in new, thrilling methods via broadcast and on-site experiences, as we’ve been doing for years on the U.S. Open Championships alongside our companions on the USGA. It means being concerned with packages like First Tee and the Pathways Internship Program, which try to carry new faces, expertise, and alternatives to bear in an effort to develop the sport.
Teaming up to energy a extra inclusive future for all
We are additionally supporting promising golfers in any respect levels of the sport, from all sorts of numerous backgrounds, as they work to realize their desires. We’re proud that our roster of sponsored gamers – Team Cisco – is likely one of the largest and most numerous in golf, together with PGA TOUR execs Viktor Hovland, Brendon Todd, Keith Mitchell and Maverick McNealy; LPGA Tour standouts Nelly Korda, Jessica Korda and Danielle Kang; and APGA Tour gamers Kamaiu Johnson, Kevin Hall, Aaron Beverly, Andrew Walker and Michigan State University’s Troy Taylor II.
We just lately added two new golfers to our household as nicely, World No. 17 and the 2022 PGA TOUR Rookie of the Year Award winner Cameron Young and 8-time PGA TOUR winner and 2021 FedEx Cup Champion Patrick Cantlay. Both younger males are broadly revered throughout the golf group and by their friends, and I stay up for cheering them on as they signify the Cisco model and be part of us in our mission to make the sport extra inclusive, linked and accessible.
Cisco sports activities and leisure partnerships
The AT&T Pebble Beach Pro-Am is just one of many ways in which Cisco goes to point out up in an enormous method within the sports activities and leisure world within the coming weeks, with Super Bowl LVII on the horizon. Once once more, the largest tv occasion within the United States shall be performed in a Cisco-powered venue at State Farm Stadium, residence of the Arizona Cardinals. As the Official Enterprise Networking Partner and an Official Cybersecurity Partner of the NFL, Cisco shall be there to securely join each minute of motion, each on and off the sector.
Around the world – from the NFL to McLaren Racing to Real Madrid F.C. and so many extra – our sports activities and leisure partnerships proceed to function a serious alternative for Cisco to not solely showcase our options and improvements on the biggest levels, but additionally present significant touchpoints with our prospects and drive actual influence for the enterprise.
Talk a few hole-in-one!
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