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Happy new yr from all of us at Life Happens. With the arrival of 2023, we’ve been reflecting on Life Happens’ accomplishments in 2022 and the memorable moments we achieved collectively as an business. Thank you to the various firm members, brokers and supporters who’ve contributed to our development.
Recent information exhibits that the Hispanic group has the very best want for all times insurance coverage: 51% say they want life insurance coverage, or extra of it. This suggests 22 million Hispanics within the U.S. want protection (based mostly on U.S. Census information).
With this in thoughts, Life Happens targeted on reaching extra Hispanic Americans with the message that getting life insurance coverage is a straightforward choice to make for those you’re keen on.
Here are only a few of the highlights:
- Actress, producer, proud Puerto Rican and mom Roselyn Sánchez joined us as the primary bilingual spokesperson for Life Insurance Awareness Month.
- A supplemental report of the 2022 Insurance Barometer Study that Life Happens conducts in partnership with LIMRA targeted particularly on the Hispanic market, providing new insights to the business about methods to attain this group.
- New academic content material for Hispanic Heritage Month helped unfold the message, with extra sources than ever out there in Spanish.
- Partnerships with Hispanic artists, influencers and content material creators helped us function and attain various audiences.
These are only a few of the activations from 2022. Check out our newly launched 2022 Annual Report to be taught extra.
Together we are able to obtain our nonprofit mission of giving all Americans unbiased info to assist them make sensible insurance coverage decisions. We’re trying ahead to what we are able to accomplish collectively this yr.