Big sauce desires your condiment knowledge

0
430
Big sauce desires your condiment knowledge


As tech conglomerates and moneyed males name for AI sellers to pump their brakes, I consider one other emergent expertise, Heinz Remix, warrants shut examination.

At first, Heinz Remix merely seems to be a mix-n-match soda dispenser — for sauce. Yet, an important deal extra is happening beneath the floor. This is about accountability, in sauces.

Kraft Heinz stated yesterday that the machine will supply of us the “power to personalize their sauces like never before.” It follows a two-step course of — choose a base (for now, ketchup, ranch, 57 steak sauce, and BBQ), plus a number of “enhancers” (for now, jalapeño, smoky chipotle, buffalo, and mango). The enhancers can every be personalized by way of three “intensity levels” (low, medium and excessive), stated Kraft Heinz in an announcement.

Chipotle ketchup is well-trodden territory, but Heinz claims its touch-screen dispenser will ship “200 potential sauce combinations” when it debuts at Chicago’s 2023 National Restaurant Association Show, amongst them the horrific (mango ranch) and the redundant (chipotle steak sauce). Yet, what’s really regarding right here (except for the potential for a sauce “graveyard“) is what Heinz plans to do after dippers dip. To put it lightly, “it’s more than a sauce dispenser,” stated Alan Kleinerman, the vice chairman of Disruption at Kraft Heinz.

“It’s an insights engine and business model enabler,” the chief clarified in an announcement. According to Kleinerman, the machine will allow the $47.75 billion sauce large to “understand and respond to consumer trends and flavor preferences in real-time.” (Emphasis TechCrunch’s.)

“Who knows,” Kleinerman added, “maybe our next new sauce combination will come from a superfan using HEINZ REMIX!”

In different phrases, whereas we’re undecided what sauces will come from the Heinz Remix, one factor is already sure: When Heinz pilots the tech with eating places later this 12 months, the corporate shall be performing some dipping of its personal — gathering morsels of sauce knowledge from unsuspecting company. Leaving us with a vital query unanswered: Who sauces the saucier?

LEAVE A REPLY

Please enter your comment!
Please enter your name here