Customer intelligence firm Acxiom has joined the Salesforce AppExchange Genie Collection, empowering manufacturers to raised perceive their clients, drive personalisation at scale and unlock new alternatives that speed up enterprise progress.
Brands at this time are anticipated to know their clients, anticipate their wants, and have interaction in methods which might be personalised, related, and contextual. A knowledge-first strategy is essential to assembly these expectations, and Salesforce Customer Data Platform (CDP), powered by Genie, permits manufacturers to create a single supply of fact to permit extra clever, actionable and humanised moments all through the client journey.
Directly built-in with Salesforce, Acxiom’s Data Enhancement for CDP app is at the moment accessible on AppExchange. Using the app, advertisers can leverage Acxiom’s privacy-safe touchpoint information to shortly establish and construct high-value audiences for optimum cost-efficient engagement. As a consequence, manufacturers can realise considerably improved efficiency and enterprise outcomes of their advertising and marketing initiatives, guaranteeing accelerated outcomes on their CDP funding.
Additionally, as a part of the AppExchange Genie Collection, companions can now actualise the ability of information with the world’s #1 CRM platform – throughout gross sales, service, advertising and marketing, loyalty, commerce and exterior information sources – to speed up enterprise progress.
David Skinner, chief technique officer at Acxiom, stated: “Acxiom’s decades-long experience in privacy-compliant data services and identity management offers Salesforce clients expertise other partners can’t bring to the table.
“Marketers using Acxiom’s Data Enhancement for CDP app can increase their advertising efforts’ precision and predictive power and improve campaign response rates. Doing so will help them get in-market faster, reduce marketing costs and maximise their ROI on the Salesforce platform.”
Woodson Martine, EVP and GM of AppExchange, stated: “Salesforce is thrilled that Acxiom has joined the AppExchange Genie Collection. A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world.
“We can’t wait to see how the innovations from Acxiom will help our customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”