Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital advertising publications, together with Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.
Customer intelligence firm Acxiom has prolonged its Salesforce follow to help manufacturers in reaching their distinctive enterprise objectives with Salesforce Data Cloud.
The Salesforce Data Cloud makes use of real-time knowledge to ship extremely personalised buyer experiences throughout gross sales, service, advertising, and commerce that constantly adapt to altering buyer info and wishes in actual time.
Today, prospects count on personalisation of their interactions with manufacturers. In truth, prospects usually tend to do enterprise with an organization if it presents extra tailor-made experiences. Organisations that excel in personalisation generate 40% extra income than those who don’t. However, knowledge stays siloed for many organisations, with organisations utilizing 976 separate functions on common. Acxiom is now serving to firms utilizing Salesforce Data Cloud maximise the worth of the platform and make the most of a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable selections and enhance personalisation, buyer expertise and engagement throughout channels.
Acxiom’s licensed staff of Salesforce consultants can help within the implementation, operation and optimisation of Salesforce Data Cloud choices in three key methods:
- Data First Approach – Acxiom knowledge enrichment helps manufacturers cut back knowledge prices tied to scalability as wants change and develop, growing conversions and return on advertising funding.
- Operational Efficiency – Solving right now’s issues with a watch for tomorrow, Acxiom ensures long-term feasibility and continuity to realize desired outcomes, avoiding pricey rebuilds.
- Scaling – Expertise in managing difficult resourcing wants as they come up and augmenting groups to ship deeper material experience.
Mike Menzer, EVP and GM of Acxiom International, mentioned: “We are thrilled to be helping businesses see the most value from the Salesforce Data Cloud.
“The Salesforce Data Cloud is a game-changer for real-time customer engagement as it enables brands to create great customer experiences by connecting disparate parts of its ecosystem into a single strategic data asset. Acxiom’s customer intelligence experience means we understand the importance of modern personalisation, collaborating across multiple stakeholders to activate new use cases for our clients.”
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