Why do companies battle with all of the shifting components of producing gross sales and buyer relations?

David Saric, of Insurance Business, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to talk about why companies battle with managing all of the shifting components included in a sale whereas sustaining strong buyer relations and the way EZLynx can assist.

Being a dealer or proudly owning an company can include the battle of managing each gross sales and buyer relations for just a few causes, in line with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the industry is fiercely competitive, making it difficult for agencies to stand out and attract clients, and many of them don’t know where to start or what will make the most significant impact,” he stated.

“Second, insurance products are intricate, and they require a deep understanding of regulations, guidelines and risk assessment which takes time and can overwhelm agents.”

Additionally, gross sales, advertising and marketing and buyer relationship administration may require strong methods that may be very useful resource intensive.

“Many agencies have limited financial resources, manpower, and expertise to invest in these initiatives,” Rengarajan added.

What are companies in search of to do enterprise higher?

Having spoken with varied companies over time, Rengarajan famous how “we know they want simplified sales processes and workflows that save time and reduce manual tasks. That’s always first for any size company.”

Additionally, they’re additionally in search of intuitive, user-friendly technical options to assist them succeed at their job. These embrace:

• Robust buyer relationship administration options to trace interactions and tailor providers.
• Effective lead era instruments to determine and seize potential purchasers.
• Seamless integration with present techniques, akin to coverage and company administration techniques.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and determine areas for enchancment.

Responding to consumer issues

Heeding the calls of purchasers to create extra seamless, simplified but subtle instruments to reinforce an company’s competencies, EZLynx set to work on a UI replace to its Sales Center.

“The EZLynx Sales Center update was driven by our recognition of the crucial role effective lead management plays in helping agents grow their business,” Rengarajan stated.

“By providing more visibility into the sales pipeline and offering tailor-made tools for lead management, we aimed to enable agents to sell more effectively and close more deals.”

Elsewhere, the EZLynx group needed to leverage cutting-edge processes so brokers might maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The new interface affords ‘drag-and-drop’ performance, enabling seamless development of alternatives by the gross sales pipeline
3. Producers can now customise seen information, together with new fields, to refine their gross sales method and supply customized service

EZLynx simplified gross sales levels with fewer standing choices, intuitive colour coding, and up to date terminology to align with producers’ workflow.

The firm has additionally launched a devoted space to handle ‘not closed’ alternatives, making certain no lead goes to waste and permitting for environment friendly follow-up as X-dates method.

“These updates empower producers with an intuitive platform designed to maximize efficiency and effectiveness in today’s competitive insurance market,” Rengarajan stated.

Complementing the prevailing features of the Sales Center

Updating the Sales Center didn’t come on the expense of its core capabilities, however reasonably, as a complementary extension attuned to the heartbeat of companies’ wants.

“The modernization enhancements have been designed to work with existing functions such as prospecting/lead import and reporting,” Rengarajan stated.

“Additionally, we have ensured that communication features like texting and email campaigns within the Sales Center integrate smoothly with the new card view.”

Collaboration options, akin to job era inside the company, proceed to perform successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to know consumer wants, construct a method, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative method that delivered updates to the market each quarter.

“This allowed us to gather feedback from users and make continuous improvements based on their input, ensuring that the final product met their evolving needs and preferences,” Rengarajan stated.

Learn extra about EZLynx and its reimagined UI right here.