I couldn’t be extra excited in my comparatively new position as VP of Americas Partner Organization (APO) right here at Cisco. My group is the place we put the “Cisco is partner-led” messaging into motion, serving to our America’s-based companions succeed by serving to them ship actually distinctive outcomes for our mutual prospects.
As you’ve in all probability heard, our partner-centric international gross sales go-to-market technique revolves round three key elements: Growth, Transformation, and Culture.
- Growth: We’re devoted to boosting top-line development by the Growth Sprints framework, aiming to extend common contract worth and renewal income.
- Transformation: We’re dedicated to transformation by assembly our prospects the place they’re, adopting a customer-centric method, and enhancing promoting experiences by progressive instruments and processes.
- Culture: We current a united entrance as One Cisco, leveraging our tradition as a aggressive edge to help our companions.
This aligns seamlessly with our strategic pillars within the Americas. These 4 pillars function our guiding rules for FY24 as we form and execute our initiatives.
- Being “better together” emphasizes collaboration inside the Cisco group and, critically, with our companions, forging a formidable alliance with an exceptionally intensive and numerous portfolio.
- Our dedication to remaining “customer-obsessed” stays unwavering, repeatedly prioritizing their wants and striving to maintain them on the forefront of innovation.
- We preserve a “growth mindset” that encourages each particular person and collaborative creativity, fostering experimentation with new concepts, in tandem with our companions.
- Furthermore, our drive for “innovation and execution,” together with unwavering dedication to know-how, underpin our capacity to execute successfully, pushed by appreciation for our portfolio and a ardour for all issues tech.
And lots of our companions are thriving working with Cisco. Here are just some (of many) examples:
- One of our largest companions, WWT, labored with Cisco to convey down a big community transformation challenge that included many websites of deployment and companies. And on this deal, the Cisco and WWT groups grew to become aligned previous to the execution of the sale all of the by the answer design and shut. And then after the sale, we remained aligned in clear swim lanes of accountability to drive the simplest outcomes for the shopper in a well timed method.
- One of our LATAM companions, ConNext by Migesa, has been partnering with us for over 20 years from pre-sales by supply. ConNext makes it some extent to make the most of information to create even higher options that extra exactly meet their necessities, leveraging each Cisco and ConNext’s distinctive worth propositions.
- One of extra progressive distributors, Scansource, focuses on bringing out the very best of breed and our companions, to leverage our Cisco sauce to ship profitable Cisco options inside their accomplice packages to ship these enterprise outcomes. For occasion, Scansource and Cisco have partnered to deep dive into our safety choices, understanding how we will leverage these advertising main applied sciences of their present buyer base.
Many of our companions are reworking with us, transitioning from extra hardware-centric, project-based organizations to additionally providing a steadiness of software-oriented choices. Across the shopper lifecycle, we’re dedicated to providing insights to our shared prospects, harnessing the facility of Cisco know-how and accomplice value-added companies. This ensures that prospects maximize the worth derived from their investments with us.
Defining a mission to assist our companions thrive
Now, let’s discover what FY24 holds in retailer. Put merely, it’s all about delivering tomorrow’s development immediately, which is one thing we all know we will’t do with out our companions.
In the approaching yr, we’ll stay aligned with the APO’s core priorities, together with attempting to find new logos and franchises, propelling software program platforms, driving adoption, refreshing {hardware}, and enhancing premium companies. All the whereas, we’ll be evolving our go-to-market methods, each internally and externally.
What units the Americas Partner Organization aside is our distinctive place inside the best-in-class Americas accomplice ecosystem. We function a formidable pressure multiplier, leveraging accomplice innovation to redefine potentialities and speed up worthwhile development. Together, we’re poised for an thrilling journey in FY24.
So, with this in thoughts, I invite you to affix me at Partner Summit or through the Cisco Partner Summit 2023 Live Digital Broadcast. For extra data and insights into the way forward for APO and the way we could be Greater Together, make sure you try the America’s Geo Session – Delivering Tomorrow’s Growth Today, on Nov. 7, from 2:30-3:15pm.
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