Microsoft is a proud platinum sponsor of the Automotive News World Congress 2023 occasion going down in Detroit, Michigan on September 12, 2023. With a deal with the worldwide automotive trade at giant, this occasion attracts authentic gear producers (OEMs), suppliers, and different worth chain corporations within the broader automotive and mobility sectors.
This yr’s congress occasion will spotlight matters equivalent to autonomy and sustainability with a deal with the discount of carbon emissions, retail, and the position of governments in growing industrial decision-making. Microsoft will present thought management round our position in supporting transformation within the automotive trade.
Our focus encapsulates your entire phase often known as “mobility” with a definite focus in automotive, mobility, transportation, and logistics, or successfully, the motion of individuals and items. Within automotive, we offer the “platform for platform creators” and empower corporations to innovate round trade alternatives.
Accelerating the way forward for mobility
Transform to good mobility.
Addressing the trade challenges
While these alternatives are increasing, the trade is hyper-focused on the bigger challenges that have to be addressed to pave the trail ahead. These embrace:
- Technological disruption: The fast tempo of technological developments and the challenges for corporations to remain forward of the curve. Existing automotive OEMs and mobility corporations have to put money into analysis and improvement to maintain up with evolving buyer expectations and trade requirements.
- Regulatory atmosphere: The mobility trade is topic to numerous laws and requirements associated to security, emissions, and information privateness. Especially as we evolve autonomous programs and related information. Companies have to navigate these laws whereas making certain compliance and adapting to altering necessities as new requirements are launched and mature.
- Infrastructure limitations: The adoption of electrical autos (EVs) requires a sturdy charging infrastructure, whereas autonomous autos depend on in depth sensor networks and high-speed web connectivity. Expanding and upgrading infrastructure to assist these rising applied sciences could be a important problem and spotlight the adjoining industries which can be a big think about supporting the adoption of future mobility.
- Shift in client preferences: Changing client preferences, such because the rise of ride-sharing companies and the sharing financial system, can disrupt conventional enterprise fashions within the mobility trade. Companies have to adapt to those shifts and develop revolutionary options to cater to evolving buyer wants.
Enabling innovation
While relevant to all industries, digital transformation, and the mixing of digital expertise into all areas of enterprise are basically altering how companies function and ship worth to prospects. The automotive and mobility trade is not any completely different and actually, is closely impacted by the transfer from bodily to digital. This intersection of boundaries can be seen because the shift in direction of a “software culture”, that guarantees to usher in an unprecedented convergence of individuals, enterprise, and issues that disrupt present enterprise fashions and create new income alternatives within the motion of individuals and items.
As the trade transforms digitally, there are main developments which can be having a big impression within the areas of buyer expertise—related, autonomous, shared mobility, and electrification (CASE), software program outlined car (SDV), edge-to-cloud atmosphere parity by way of high-performance computing, and AI. This shift acknowledges the drive by conventional OEMs, new entrant OEMs, mobility service suppliers, and suppliers to develop new digital and software-driven options which cloud platforms can allow. As we interact with automotive and mobility corporations, we see related areas of focus for innovation which embrace:
Products and companies
Product design and improvement is the only largest space within the IT price range of most OEMs within the automotive trade. Companies are tasked with innovating top-line development whereas holding the road on prices and the problem of leveraging a labor pool in transition as skilling adapts to newer expertise and methods required to assist innovation. This can be a development space for a lot of conventional OEMs now increasing into mobility service choices and capabilities like SDVs to make sure product adaptability and create new enterprise fashions that assist corporations drive development past conventional practices. Read how General Motors reimagined its improvement device chain course of to drive innovation and join individuals to issues that matter right here.
Factory
At its core, automotive is a big manufacturing operation and greater than ever has an crucial to enhance productiveness and flexibility to satisfy evolving buyer calls for, mitigate danger, and enhance effectivity and sustainability to gasoline revolutionary development. With information as the brand new foreign money, many producers are deploying AI instruments, maximizing the worth of their information to assist the decision-making course of. Manufacturers are growing the usage of the Internet of Things (IoT) and operational expertise (OT) cybersecurity options on the edge, chopping OT cybersecurity breaches in half. Companies with manufacturing operations may also prioritize digital literacy as a key ability set throughout the expertise retention course of to assist digital transformation and enterprise-wide expertise adoption. Read how ZF developed its digital manufacturing platform to scale back manufacturing downtimes and optimize stock.
Supply chain
The automotive ecosystem and the various gamers that assist it are all linked by an intricate provide chain. The trade is rebalancing its provide chains searching for extra resilience to endure future disruptions which now might come up from many various vectors—financial, geo-political, pure, and technological for instance. Strategies equivalent to multi-shoring sourcing will allow a extra proactive stance towards danger in provide reliability. In addition, actively managing carbon footprint as a key metric to execute sustainability initiatives is a purpose past merely reporting. Read how Daimler Truck North America optimized provide chain processes to scale back downtime.
Customer expertise
OEMs are overhauling advertising and marketing, gross sales, and repair processes, with a deliberate shift to centrally managing the whole buyer journey and offering extra channels past the supplier community. Currently, buyer expertise tasks face extremely fragmented information and id. In advertising and marketing and gross sales, central administration of promoting and gross sales processes requires fast expertise innovation together with metaverse. In service, related car information is utilized to enhance conventional car upkeep processes, scale back guarantee bills, and innovate with new business-to-consumer (B2C) and business-to-business (B2B) choices like insurance coverage, subscription, fleet, and different companies. This is a robust development space the place technology-savvy corporations are appearing as disruptors to present enterprise fashions and are driving innovation resulting in new companies and enterprise fashions. For OEMs, it’s a focus for driving deeper buyer engagement and constructing model loyalty. Read how Porsche Cars North America created an improved service expertise for technicians and prospects with blended actuality.
Data and AI
It is alleged that information is the brand new foreign money—at the very least with regards to intelligence that’s driving innovation, informing on technique, and powering decision-making. Generative AI and capabilities like ChatGPT have opened a world of alternative throughout all of the enterprise areas talked about above. It appears everyone seems to be concerned in pilots or tasks in a method or one other as corporations search actual worth in deploying them to distinguish themselves from their opponents. Read how Amadeus created customized, on-demand mobility experiences with AI.
Security
Along with information comes absolutely the requirement for information sovereignty and safety. The basis of any data-driven transformation technique should embrace safety measures to fight cybersecurity threats that not solely impression information but in addition can threaten autos, property, and infrastructure which can be changing into more and more related. Read how automotive high quality management chief Hollen grew its enterprise by enhanced safety.
Microsoft at Automotive News World Congress 2023
We are witnessing an incredible inflection level within the trade—one that can dramatically evolve the panorama of automotive and future mobility that can minimize throughout industries and ecosystems, and most significantly, impression individuals. As a platinum sponsor, we stay up for participating with attendees on the matters mentioned right here on the Automotive News World Congress 2023 occasion on September 12, 2023, in Detroit, Michigan. Be certain to go to the Microsoft sales space within the Innovation Alley. Visit Microsoft in automotive and mobility for extra data.