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Twitter has modified its official deal with to @X as a part of the continuing rebranding. As a consequence, the unique @Twitter deal with is now inactive, and its bio reads “This account is no longer active. Follow @x for updates.” The social media firm’s different official handles have both let go of the “Twitter” moniker or substituted it with the letter X.
TechCrunch beforehand reported that Twitter hadn’t reached out to the unique proprietor of the @X deal with — Gene X Hwang of company images and videography studio Orange Photography. However, earlier right now, Hwang tweeted “All well that ends well” from his new deal with @x1234567998765. It’s to this point not clear if he offered the deal with to Twitter.
Twitter’s personal handles corresponding to @TwitterSupport, @TwitterDev — which is now inactive — and @TwitterAPI are actually @Support, @Xdevelopers, and @API, with the brand new X brand because the profile image. However, a number of regional handles like Twitter Japan and Twitter India are but to be renamed.
The firm’s subscription service Twitter Blue is now @XBlue on the positioning. However, the About web page of the paid plan nonetheless has Twitter Blue branding. According to an replace on the Twitter Video web page (first noticed by The Verge), verified customers can now permit different Blue customers to obtain the movies they publish on the social community for offline viewing.
On Tuesday, the corporate briefly up to date the brand new ‘X’ brand with bolder strains. But later, Elon Musk stated that he’s reverting the change as he didn’t “like the thicker bars” and the emblem will “evolve over time.”
Twitter rebranding hasn’t gone easily as a number of elements of the positioning nonetheless carry the Twitter branding and moniker — together with the cellular apps. Over the previous couple of days, Multiple reviews famous that Microsoft owns an X trademark since 2003 associated to Xbox and Meta owns a federal trademark since 2019 protecting a blue-and-white letter “X.” Trademark lawyer Josh Gerben instructed Reuters there’s a “100% chance” that the Musk-owned social community might be sued by any person over the X rebranding.
The firm had additionally began eradicating the Twitter brand from its San Francisco headquarters, however the work was solely partially full because the crane blocking the site visitors left as a result of police deemed it’s “unauthorized work”.
A New York Times report revealed Monday famous that staff across the workplace had began eradicating bird-related gadgets and renaming convention rooms as “eXposure,” “eXult” and “s3Xy.”