Life insurers reveal tech methods to spice up CX | Insurance Blog

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Life insurers reveal tech methods to spice up CX | Insurance Blog


The tech-powered working mannequin analysis exhibits {that a} broad enterprise know-how technique is essential for enterprise success. Part of that success comes from a pacesetter’s potential to scale know-how to drive distinctive buyer experiences and new worth propositions. In help of such an endeavor, insurers, pushed by pace to market with new and differentiated merchandise, are modernizing their core insurance coverage methods and shifting them to the cloud. This permits them to leverage advances in buyer expertise applied sciences like self-servicing and personalization by means of generative AI amongst different applied sciences. They look to those developments to drive pace and scale required to stay aggressive and develop profitably. In reality, a Gartner survey of insurance coverage CIOs ranked buyer expertise and new product /service growth within the prime 5 goals for his or her digital investments. The insurers we work with expressed comparable views.

Improved pace to market on new merchandise

When a Tier 1 annuity service was trying to present new merchandise on an accelerated timeline, they began by modernizing their core coverage administration system. Using the platform’s configurable product templates enabled them to construct a product chassis as a foundation from which to shortly create a number of product variations by turning on or off options. This functionality additionally permits them to supply white label merchandise for his or her distribution companions comparable to utilizing a bespoke index as a substitute of a public index for certainly one of their annuity merchandise. With this excessive stage of flexibility, the service is positioned to realize its purpose of bringing new and differentiated merchandise to market shortly. At the identical time, they’re providing an excellent higher expertise for his or her distribution companions.

Increased working effectivity to higher serve prospects and workers

Similarly, a Tier 2 life insurance coverage service modernized its new enterprise and underwriting operate with a deal with course of effectivity to drive product growth and enhance buyer and worker expertise. They used the Accenture Life Insurance & Annuity Platform (ALIP) to introduce and later replace an listed common life product adopted by putting their high-volume time period product onto the platform as a proving floor for future product launches, together with a brand new listed complete life product. Leveraging this know-how helped them rethink their processes, making them extra environment friendly and liberating up capability for product groups to deal with the product roadmap and manufacturing merchandise that meet their prospects’ wants.

These future-ready services look to know-how to supply larger flexibility to answer—and anticipate—buyer and stakeholder wants throughout their enterprises and distribution channels. Let’s speak about how one can elevate the client expertise with larger working flexibility.

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