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Five quick years in the past, Cisco launched into a partnership with the United States Golf Association (USGA), marking our first official foray into the game of golf. We acknowledged an trade ripe for transformation, the place know-how might play a key function in bringing the sport to a brand new era of gamers and followers whereas additionally embracing innovation that would complement the wealthy historical past of the game. More than ever, we felt it was a recreation that was prepared, like us at Cisco, to be extra inclusive, accessible, and welcoming to all.
As I look again at what we’ve achieved collectively over the previous 5 years, I’m immensely pleased with the progress that we’ve made by our partnership. We debuted the first-ever ‘Connected Course’ on the 2019 U.S. Open at Pebble Beach Golf Links, which marked the primary time a USGA Championship boasted course-wide Wi-Fi and led to a four-fold improve in knowledge consumption and almost three-fold improve in connections. We labored hand-in-hand with the USGA through the COVID-19 pandemic when the world turned the other way up they usually wanted a companion to assist them seamlessly and securely deploy digital connectivity options to interact followers and function their occasion. And we’ve powered new broadcast experiences, akin to using 4D know-how, giving followers watching at dwelling a brand new perspective on their favourite gamers’ swings.
This yr, we’re constructing upon that progress at two of USGA’s marquee Championship occasions, the place we’re excited to debut USGA ShotCast Powered by Cisco, giving followers the flexibility to observe the motion from each the U.S. Open and U.S. Women’s Open with 3D gap imagery and real-time radar knowledge. USGA ShotCast will even archive each televised golf shot from each Championships and make them out there to view digitally in close to real-time – a primary within the girls’s recreation. This is a game-changer for golf lovers like me, and another approach that know-how can improve the expertise for viewers watching at dwelling.
Today, we not solely are proud to announce a continuation of our very fruitful partnership with the USGA, but in addition notice that now we have dramatically expanded our portfolio within the sport to incorporate organizations, occasions, and a roster of proficient particular person gamers who’re all positively impacting the sport of golf. The renewal of our partnership with the USGA actually marks one other inflection level in Cisco’s rising help of the sport and our dedication to “Teeing Up Tomorrow” – fostering higher inclusion in golf and creating extra alternatives for extra folks to interact with the sport.
“Teeing Up Tomorrow”
We’re doubling down on our dedication to make use of our golf platforms to hold out our firm mission to energy a extra inclusive future for all, and at this yr’s U.S. Open and U.S. Women’s Open, we’ll present alternatives for standout Networking Academy college students to help with the set up and servicing of the community by creating Dream Teams at every occasion, together with the first-ever all-female Dream Team on the U.S. Women’s Open.
But it goes even additional than that. We’re upping the ante throughout our portfolio – by creating alternatives for folks of all backgrounds to realize their desires on this sport by our partnership with the Advocates Professional Golf Association (APGA) Tour. This will come to life on the second annual Cisco Invitational, to be held in one of the crucial historic and prestigious areas within the recreation, Pebble Beach, California at two of their world-class programs – Spyglass Hill Golf Course and The Links at Spanish Bay – and matches the biggest purse in Tour historical past at $150,000. Additionally, the occasion will make good on our promise to supply enhanced taking part in alternatives, with a sponsor exemption into the 2023 TaylorMade Pebble Beach Invitational up for grabs.
Whether it’s amplifying our help of the USGA’s latest Championship, the U.S. Adaptive Open, and shining a highlight on these superb golfers who convey the game to new heights; or creating an Innovation Committee to convey collectively stakeholders throughout the trade to generate actionable concepts in the direction of the longer term enchancment of the game – there may be at all times extra to be performed and I’m proud to say that you just’ll discover Cisco on the forefront.
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