Secure Access Service Edge (SASE) is a sizzling matter for our prospects. Due to hybrid and distant working, cloud migration, and SaaS adoption, prospects are operating extra site visitors over the Internet than ever earlier than. They’re additionally wrestling with the complexity of managing multi-cloud environments whereas defending towards elevated publicity to cyber-attacks.
By converging software-defined networking and safety within the cloud, SASE supplies a extra constant structure that’s easier to handle and extra dynamic and safe than earlier fashions—one that’s well-suited to assembly the safe connectivity wants of companies as they proceed their digital transformations.
Gartner® expects 80% of enterprises to have adopted a method to unify internet, cloud companies, and personal utility entry utilizing a SASE or Security Service Edge (SSE) structure by 20251. And, based on Cisco’s newest CISO Survival Guide, 98% of CISOs plan to spend cash on SASE, and 55% of them will prioritize 25–75% of their IT safety funds on SASE sooner or later.
The query is: How do Cisco Partners seize their share of the multi-billion-dollar SASE alternative?
Win with Cisco SASE
SASE combines SD-WAN and VPN capabilities with complete community safety companies akin to safe internet gateway (SWG), cloud entry safety dealer (CASB), zero-trust community entry (ZTNA), and firewall as a service (FWaaS).
Given that Cisco was acknowledged as a Leader within the 2022 Gartner Magic QuadrantTM for SD-WAN2 and affords a broad, end-to-end safety portfolio, our Partners are nicely positioned to develop their companies by promoting extra Catalyst Routing and Meraki MX—the inspiration for SD-WAN. They also can cross-sell Cisco SASE to prospects who at present have our cloud safety however not SD-WAN, or up-sell to people who have each cloud safety and SD-WAN put in however haven’t but built-in them below a SASE structure.
In addition, Partners can now supply much more value-added companies akin to implementation, coaching, and ongoing assist, in addition to increasing their managed companies portfolios.
Another key profit for Partners main with Cisco SASE is that their prospects have a selection between going all in with a single-vendor SASE resolution, or incorporating their selection of Cisco merchandise right into a multi-vendor SASE deployment.
An all-Cisco resolution means prospects can notice sooner time-to-value with cloud-managed, turnkey operations delivered by way of a single administration console (Meraki Dashboard). Or they will go for our modular SASE resolution, which affords a extra versatile, scaled deployment with customizable and extensible merchandise, options, and companies, plus high-value integrations that enable them to profit from their current cloud safety investments.
Three methods you may assist your prospects on their journey adopting SASE
Every journey to SASE is exclusive. Customers worth having a selection of networking and cloud safety capabilities. Cisco has each a unified SASE resolution and a modular SASE resolution, enabling Partners to fulfill prospects the place they’re right this moment. Here are three of the core use instances we see:
1. Enabling WAN modernization at {hardware} and software program refresh
When upgrading prospects from legacy to next-generation routers, akin to Catalyst 8K or Meraki MX, Partners can concentrate on the advantages that include Cisco DNA Center, Meraki Dashboard, or Cisco vManage. These cloud-centric administration platforms ideally place prospects to not solely transition to SD-WAN with superior options at their fingertips however be SASE-ready on the identical time.
Take QDOBA for instance. As step one towards a full SASE structure, QDOBA coupled Meraki MX SD-WAN and safety companies from Cisco Umbrella to future-proof their community safety. The firm’s community and safety groups now proactively uncover rising threats and immediately coordinate countermeasures throughout all their operations. The whole community is now managed by way of the cloud utilizing Meraki Dashboard.
2. Securing distant staff
Many organizations have embraced distant work, which implies letting their individuals work from nearly anyplace. This is difficult when they’re utilizing each managed and unmanaged units (i.e., ‘bring your own devices’ or BYOD) to entry company assets, and counting on networks that the group doesn’t personal (suppose dwelling WiFi and broadband as examples).
A Cisco SASE structure connects customers from outdoors of the company community and from distant areas to purposes and knowledge (which will also be positioned anyplace) by enabling identity-based safety. It applies zero-trust insurance policies that set up consumer and gadget belief earlier than granting entry to purposes, employs breach protection for SaaS accounts and Internet-based threats, and leverages cloud-enabled automation to make sure always-on safety all over the place customers go.
Cisco SASE supplies a top-tier connectivity and utility expertise for each distant employee. We have ThousandEyes to offer IT groups with visibility throughout all the digital provide chain, whereas our SD-WAN makes use of clever site visitors steering and path choice to allow lightning-fast efficiency.
3. Securing place and issues
With extra prospects re-assessing their workplaces footprint, we’re seeing a rising have to securely join extra locations—like department workplaces and department customers—in addition to Internet of Things (IoT) and Operational Technologies (OT) to the general public Internet, SaaS, and personal purposes.
For this use case, prospects want higher efficiency and scale for latency-sensitive cloud purposes, higher assist for a broad vary of platforms and gadget sorts, and to attenuate operational complexities and overhead. Here, Cisco SASE permits consumer id verification, visibility into each gadget, and adaptive coverage enforcement to safe entry to each utility.
With network-based safety delivered from the Cloud, Cisco SASE consists of a number of ranges of protection towards Internet-based threats. It permits visitor entry identification and blocking to malicious hyperlinks and web sites by way of the DNS layer and supplies actionable safety intelligence whereas decreasing false positives by way of Talos, the world’s largest business risk intelligence service.
We additionally assist cloud on-ramp for SaaS to intelligently route cloud SaaS utility site visitors. This supplies a quick, safe, and dependable end-user expertise. Additionally, it permits for steady monitoring of path efficiency and forwarding changes, superior real-time and historic visibility into SaaS utility efficiency via a quality-of-experience metric, utility/bandwidth forecasting, and department enlargement evaluation. It additionally consists of what-if state of affairs modelling for coverage adjustments.
Again, our Partners can solely ship this stage of functionality with Cisco SASE.
What’s subsequent?
The SASE alternative for Cisco Partners is large. To enable you to develop your online business and win massive promoting Cisco SASE options, try these assets:
- Deliver SASE as a single supply and reap continued rewards with promotions and incentives. Visit SASE-XARC to be taught extra about Cisco SASE Partner Promotional Offers.
- Sign up for SASE Black Belt trainings for a deep dive into rising your online business promoting Cisco SASE.
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1. Gartner: 2022 Strategic Roadmap for SASE Convergence, Neil MacDonald, Andrew Lerner, 24 June 2022
2. Gartner: Magic Quadrant for SD-WAN, By Analyst(s): Jonathan Forest, Naresh Singh, Andrew Lerner, Karen Brown, 12 September 2022
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