In at present’s Age of the Partner, having a powerful companion engagement mannequin isn’t just desk stakes; it’s a game-changer. I’m thrilled to share that CRN acknowledged Cisco with a 5-Star ranking of their Partner Program Guide. According to CRN, this designation is reserved for “an elite subset of vendors…who give solution providers the best partnering elements in their channel programs.” We are proud to earn this honor for the twelfth consecutive yr. The key to attaining it’s that we’ve labored so carefully with YOU, our world-class companions, to design and evolve it.
Built for the Age of the Partner
We acknowledge most of you aren’t restricted to only one enterprise mannequin. One of the hallmarks of the Age of the Partner is that companions are assembly clients’ wants with more and more various and complex options, consumption fashions and supply strategies.
Many of you combine on-prem and cloud options, however you additionally ship as-a-service options that give clients the consumption expertise they’ve come to anticipate. You construct know-how and repair capabilities on our platforms to create distinctive options. And you assist clients notice the total worth of their know-how investments all through the lifecycle.
Our program is structured to provide the flexibility to play a number of roles with clients. It accommodates varied enterprise and consumption fashions and presents value-based incentives to reinforce the profitability of your Cisco observe. Most importantly, our program is designed to make sense for your small business — the distinctive mix of roles and capabilities it’s worthwhile to finest serve your clients.
Making it higher, collectively
Because our program is constructed from the customer-in, it’s going to proceed to evolve with altering buyer necessities and market situations, in addition to know-how innovation. We are persevering with to work carefully with you to make enhancements throughout all 4 roles — decreasing prices for Integrators, growing the worth change for Providers, and increasing co-sell alternatives for Developers and Advisors. We’re increasing our specialization portfolio with the latest launch of six resolution specializations that map on to key buyer priorities and extra carefully align to the multi-architecture options you’re already delivering. More are on their means, together with specializations centered on Cisco’s flagship safety options. We’re additionally offering extra alternatives so that you can earn. Stay tuned for extra SaaS choices throughout the total buyer lifecycle and the launch of Lifecycle Incentives 2.0, coming in May.
In this Age of the Partner, we’re totally dedicated to aligning with you on what clients want and the way finest to assist them. We will innovate and adapt our program to assist your success as you discover new roles and strategies of working with clients. I’m excited to be on this journey with such an incredible and progressive workforce of companions.
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